Jon Loomer
FEBRUARY 21, 2024
While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. I know there’s a messaging problem because I was dealing with it myself while I was trying to communicate it.
Convince & Convert
FEBRUARY 21, 2024
Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).
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The Social Media Hat
FEBRUARY 17, 2024
This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.
Social Media Today
FEBRUARY 19, 2024
Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.
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Jon Loomer
FEBRUARY 19, 2024
Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.
Amy Porterfield
FEBRUARY 19, 2024
Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
FEBRUARY 22, 2024
Reddit's IPO is close, with the company sharing its strategic vision and performance stats.
Jon Loomer
FEBRUARY 22, 2024
Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking is limited. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.
Amy Porterfield
FEBRUARY 22, 2024
Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
FEBRUARY 23, 2024
Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.
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Social Media Today
FEBRUARY 22, 2024
Reddit's IPO is close, with the company sharing its strategic vision and performance stats.
Jon Loomer
FEBRUARY 18, 2024
Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. And in most cases, they don’t.
The Realtime Report
FEBRUARY 20, 2024
How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market.
The Social Media Hat
FEBRUARY 22, 2024
The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.
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Social Media Today
FEBRUARY 18, 2024
The agreement will ideally facilitate more cooperation in combatting AI deepfakes.
Jon Loomer
FEBRUARY 23, 2024
I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check. 1. Did you actually turn it on? It sounds silly, but we make mistakes. 2. Go to your Account Overview page. You may see a section for “Automatically Apply Delivery Recommendations.
Bill Hartzer
FEBRUARY 23, 2024
In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store. Yuzu isn’t just another dating app—it’s a vibrant social playground meticulously crafted to unite individuals of Asian descent, fostering meaningful connections, friendships, and romantic relationships amidst a backdrop of shared culture and values.
Audiense
FEBRUARY 20, 2024
As a great man once said, if music be the food of love, play on. These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
FEBRUARY 21, 2024
X will comply with government requests, though it has also vowed to challenge the rulings.
Jon Loomer
FEBRUARY 17, 2024
When using Advantage+ Audience , you have the option of providing targeting inputs. These targeting suggestions help guide Meta’s AI, which prioritizes people who meet those suggestions before going broad. But, if you don’t provide suggestions, Meta uses historical data as a guide. Things like: Past conversions Pixel data Interactions with previous ads In other words, Advantage+ Audience will prioritize what is essentially a remarketing audience before going broader.
Bill Hartzer
FEBRUARY 20, 2024
In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. According to the research, nearly one-third (31%) of individuals aged 18-24 are turning to unregulated celebrities and online influencers for guidance on financial matters, rather than seeking advice from traditional sources such as banks or financial advisors.
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
FEBRUARY 19, 2024
Reddit signed an exclusive deal with an AI company, which could be more significant than it seems.
Jon Loomer
FEBRUARY 21, 2024
How should you approach advertising with a new pixel? There are lots of opinions on this, but I believe we’re overthinking it. One of the benefits of an Advantage+ Shopping Campaign or using Advantage+ Audience is that it bakes in remarketing. Without providing targeting inputs, Meta uses past conversions , pixel data, and interactions with previous ads to find your audience.
Amy Porterfield
FEBRUARY 20, 2024
Listen on… How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks One of the most beautiful parts of entrepreneurship is […] The post #654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
FEBRUARY 21, 2024
Only Businesses In Certain Situations Need a Fractional CMO The post Who Needs A Fractional CMO? appeared first on The Social Media Hat.
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Social Media Today
FEBRUARY 21, 2024
X will comply with government requests, though it has also vowed to challenge the rulings.
Jon Loomer
FEBRUARY 19, 2024
Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? While there are arguments for Add to Cart or Initiate Checkout, why would you use Lead?
Oktopost
FEBRUARY 20, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.
Keyhole.co
FEBRUARY 23, 2024
Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. In the past, simply counting likes and shares was enough, but this is no longer the case. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.
Social Media Today
FEBRUARY 22, 2024
Some handy tips on how to prepare for the next stage of digital campaign tracking.
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