Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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The Evolution of Who Sees Your Ads

Jon Loomer

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. I know there’s a messaging problem because I was dealing with it myself while I was trying to communicate it.

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What If You DON’T Have A Marketing Strategy? What Happens Then?

The Social Media Hat

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

Strategy 159
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Trending Sources

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 152
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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 201
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.

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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 159

More Trending

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Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes

Social Media Today

The agreement will ideally facilitate more cooperation in combatting AI deepfakes.

Company 205
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Meta Ads for Podcasts

Jon Loomer

Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking is limited. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.

Embedding 148
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Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs

The Social Media Hat

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

Marketing 154
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals

Social Media Today

X will comply with government requests, though it has also vowed to challenge the rulings.

Content 195
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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. And in most cases, they don’t.

Campaign 145
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What is Marketing Strategy? A Guide for Startup SaaS Companies

The Social Media Hat

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 160
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Yuzu App Redefines Social Connections for Asian Community

Bill Hartzer

In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store. Yuzu isn’t just another dating app—it’s a vibrant social playground meticulously crafted to unite individuals of Asian descent, fostering meaningful connections, friendships, and romantic relationships amidst a backdrop of shared culture and values.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 191
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4 Reasons Advantage+ Creative is On

Jon Loomer

I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check. 1. Did you actually turn it on? It sounds silly, but we make mistakes. 2. Go to your Account Overview page. You may see a section for “Automatically Apply Delivery Recommendations.

Overview 124
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Harmonizing data and action: Unleashing the power of audience intelligence in the music industry

Audiense

As a great man once said, if music be the food of love, play on. These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in.

Data 94
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Celebrity Financial Advice: Fact or Fiction? New Study Reveals Surprising Trends Among Young Americans

Bill Hartzer

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. According to the research, nearly one-third (31%) of individuals aged 18-24 are turning to unregulated celebrities and online influencers for guidance on financial matters, rather than seeking advice from traditional sources such as banks or financial advisors.

Study 94
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 192
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Are Audience Suggestions Necessary?

Jon Loomer

When using Advantage+ Audience , you have the option of providing targeting inputs. These targeting suggestions help guide Meta’s AI, which prioritizes people who meet those suggestions before going broad. But, if you don’t provide suggestions, Meta uses historical data as a guide. Things like: Past conversions Pixel data Interactions with previous ads In other words, Advantage+ Audience will prioritize what is essentially a remarketing audience before going broader.

Meeting 123
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

Strategy 104
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#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima

Amy Porterfield

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 101
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals

Social Media Today

X will comply with government requests, though it has also vowed to challenge the rulings.

Content 186
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What to Do With a New Pixel?

Jon Loomer

How should you approach advertising with a new pixel? There are lots of opinions on this, but I believe we’re overthinking it. One of the benefits of an Advantage+ Shopping Campaign or using Advantage+ Audience is that it bakes in remarketing. Without providing targeting inputs, Meta uses past conversions , pixel data, and interactions with previous ads to find your audience.

Data 111
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Who Needs A Fractional CMO?

The Social Media Hat

Only Businesses In Certain Situations Need a Fractional CMO The post Who Needs A Fractional CMO? appeared first on The Social Media Hat.

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#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder

Amy Porterfield

Listen on… How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks One of the most beautiful parts of entrepreneurship is […] The post #654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder appeared first on Amy Porterfield | Online Marketing Expert.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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LinkedIn Shares New Insights into How Public Group Posts are Distributed

Social Media Today

A look at how LinkedIn's looking to improve its groups product.

Groups 202
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Advantage+ Shopping for Leads?

Jon Loomer

Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? While there are arguments for Add to Cart or Initiate Checkout, why would you use Lead?

Campaign 111
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Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.

B2B 69
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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. In the past, simply counting likes and shares was enough, but this is no longer the case. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

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TikTok Announces Third Annual TikTok Short Film Competition

Social Media Today

The competition provides exposure opportunities for aspiring filmmakers.

Film 191