Sat.Sep 02, 2017 - Fri.Sep 08, 2017

Permission to Be Human

Waxing UnLyrical

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

[Cool Infographic Friday] Everything You Need to Know about Social Entrepreneurship


Via Villanova. Photo by Becca Tapert on Unsplash. Cool Infographic Friday

How to Build Good Facebook Retargeting Audiences on the Cheap

agora pulse

The cheapest way to generate leads and sales for your business using Facebook advertising is to use Facebook retargeting audiences to reignite your warm audiences to get them to opt-in for what you have to offer or purchase from your business.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.”

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

More Trending

How to Shop for the Right Social Media Agency

agora pulse

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. .

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? Feel like you try to build a plan but something is just not working? Are you getting caught up in an endless web of randomness? Random acts of marketing? Random acts of Facebook? Random acts of live video?

Creating a Mutually-beneficial Relationship Between PR and Content Marketing


Content Marketing Institute (CMI) defines content marketing as “a strategic marketing approach focused on creating… Read More.

We’re in the History of Community Management Resources!


A few highlights in the infographic below, but check out the full list with resource links here – [link] – which includes Open Community (remember that?) and of course the Essentials of Community Management course (still going super strong!). Thank you to the CR for including my stuff!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird.

Is Your e-Course Just an Online Bookstore?


This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success.

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Political PR: 7 Brands Show Us How to Do Corporate Social Responsibility Right


Sometimes political activism comes for your brand, whether you're ready for it or not, and… Read More.

Top Tips To Effectively Streamline Your Business

The Realtime Report

Top Tips To Effectively Streamline Your Business. If you’re facing the prospect of trying to streamline your business to make the company secure, then you might be wondering what options you have open to you.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Conversion Optimization: Standard and Extended

Jon Loomer

You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works.

7 Best-Practices for Visual Marketing on Social Media


Visual marketing is a cost-effective way to engage your audience on social media. It encompasses a range of strategies that vary from using simple photographs to crafting infographics and videos.

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Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird.

Snapchat Maps and What You Need to Know

Ignite Social Media

As social media continues to evolve, channels strive to increase their users by making updates to their platforms. Snapchat is a platform that continues to make updates in order to stay relevant as giants like Facebook/Instagram create features to rival them.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Edit Facebook Link Previews

Jon Loomer

Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed.

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19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Buffer Social

Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

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7 Email Marketing Conversion Mistakes to Avoid

Razor Social

While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. So naturally, his focus was on getting more email subscribers.

Social Media Roundup: Best In Class Beer Brands

Ignite Social Media

There’s plenty of big money to make big moves in the beer business. Enough for extravagant Super Bowl ads. Enough to create cans for every NFL team in the league. Enough to change your name to America.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine

The Social Media Hat

Ever wondered how other sites are able to attract email subscribers and generate leads by offering content downloads? Here are the steps you can follow

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What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Buffer Social

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement.

The 12 Best Social Pros Podcast Episodes of All Time

Convince & Convert

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more.

How to Increase Blog Traffic For Free – Best Tips

Social Media Marketing

Hey, guy, I am going to share my favorite way to improve your website traffic and trust me these are very helpful. So, here I start Social media Social media is one of the best ways to increase your blog/website traffic from zero to millions. According to Statista Survey , 2.46

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This Lab Is Running Tests On Your Social Media And You Won’t Believe The Results

The Social Media Hat

With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions

Advocacy Campaign Examples in Social Media Marketing


Social media has become an important marketing tool for cause-oriented individuals and groups. With it, they can reach out to potential supporters with greater efficiency.

Why Social Media Really Matters

Jenn's Trends

One of my biggest commitments with this blog is to always answer your questions. And sometimes I forget how even the simplest questions need to be answered. I spend so much time focusing on the how and why of various social media topics, that I often neglect the most basic of questions. One of those […]. The post Why Social Media Really Matters appeared first on Jenn's Trends.

5 of The Best Ways to Attract More Customers to Your Business

Rebekah Radice

Like most businesses, you’re on social media to attract more customers. But to do that, you have to stand out. And in today’s highly competitive marketplace, standing out means earning attention in a short amount of time. That’s where process and strategy comes in.