October, 2020

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Social Media Marketing on Reddit, Twitch and Quora

Social Media Today

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

Reddit 218
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Facebook Ad Dimensions and Character Limits

Jon Loomer

When you run ads, it’s important that you understand how they will display depending on the placement. You should understand image and video specs and character limits, among other things. When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement.

Facebook 215
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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Many readers tweeted, and one resounding question was: What if I already started my agency but it’s not really getting attention?

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Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet. So on the season finale of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strat

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers.

Report 145
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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products.

More Trending

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Facebook Business Manager: Add Page, Instagram, WhatsApp

Jon Loomer

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. Previously, we discussed how to add Business Manager users (people, partners, and system users). Now, let’s go through the steps of adding some of these accounts to Business Manager so that those people can manage them.

Instagram 214
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How to Sell on Instagram: Your Step-by-Step Guide

agora pulse

Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. These tips will show you how to sell on Instagram successfully. Did you know that as this writing, Instagram has over one billion active monthly users? Yes, billion. Instagram now is a global marketplace, and in the U.S. alone, 37% of adults use Instagram.

Instagram 179
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Create Dozens of Unique Social Posts in Seconds with AI

Oktopost

Life’s too short to manually upload all your content to social media. Our enterprise customers share a LOT of content every day, and often the same posts go to multiple profiles on each social network. Over the years, we rolled out many features to help marketers stay productive and optimize SMM workflows. Today, we’re excited to announce yet another amazing tool that will save you tons of time – AI Message Generator.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A guide to content ideation & development

Sprout Social

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled.

Content 143
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YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce

Social Media Today

YouTube is testing a new process which would enable creators to tag and track all products in their video clips, essentially turning YouTube into a major product showcase.

YouTube 218
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How to Create an Instagram Account Custom Audience for Facebook Ad Targeting

Jon Loomer

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. First, you can’t do this with personal Instagram profiles. It needs to be either an Instagram Business Account or an Instagram Creator Account. Click the links below to learn more: Convert to an Instagram Business Account.

Instagram 212
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There Are Apps, And Then There Are Chinese Apps

Forbes Social Media

China knows more about short videos and virality than the rest of the world combined: they have a highly competitive, well-financed ecosystem, with a huge market, and a fundamental characteristic: a one-way power relationship with the Chinese government.

Video 136
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Boost Advocacy Adoption with These New Features

Oktopost

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. So here are a couple of good ones! Board filters. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling.

Features 139
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

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How to start a brand ambassador program from scratch

Sprout Social

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them.

Brands 142
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Snapchat Adds New Barcode Scanning Capacity for Selected Products, Providing Further Insight

Social Media Today

Snapchat has added some new options to its Snap Camera scan capacity, with users now able to get additional product information by scanning a bar code on an item.

Products 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Create a Facebook Event Custom Audience

Jon Loomer

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. First, let’s talk briefly about Facebook events. You can create an event from your Facebook page.

Eventful 207
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TikTok Is Banning Accounts That Spread QAnon Theories And Disinformation

Forbes Social Media

TikTok has ramped up restrictions on content from the far-right conspiracy theory, following moves from Twitter, YouTube and Facebook ahead of the election.

YouTube 144
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The Untold Secrets of Growth Hacking For the Curious Mind

Oktopost

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And no, you are not reading double! These marketing gurus are identical twins with a long standing career in building start-up marketing strategies and helping larger organizations “th

B2B 139
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How to Create a Social Media Copy Style Guide for Your Brand

Likeable

In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . You might find yourself saying: “We already have a corporate style guide!” And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration.

Content 141
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Snapchat Adds 'Sounds' Option to Include Song Clips within Snaps

Social Media Today

After initial testing in Australia and New Zealand, Snapchat is now giving all iOS users access to its 'Sounds' option to add music tracks to their Snaps.

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How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. You can create organic videos or use video in ads, it doesn’t matter. But you need to take advantage of the ability to target and exclude the people who watch your videos.

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Instagram SEO: 7 Tips to Boost Your Visibility

Keyhole.co

If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get found on the platform. This is the trickiest part because Instagram SEO is a bit different from the regular Google SEO you’re used to, so it takes a little getting used to.

SEO 131
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to add Text on Images – 3 Ways to Make your Visuals Pop!

Socially Sorted

Need to add text on images? There are ways to make your “text on image” pop and stand out on social media. In this post we look at 3 easy ways to make your text overlays “pop” over any image background. BY DONNA MORITZ | PUBLISHED 9 OCTOBER, 2020 Posts on this blog may contain affiliate […]. The post How to add Text on Images – 3 Ways to Make your Visuals Pop!

How To 128
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How Brands & Marketers Should Navigate the 2020 Election

Likeable

The election is upon us—and you’re not ready. . In your defense, it’s probably never been less clear in our lifetime what a U.S. election means or how to be prepared for it. That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . 2020 has been a hard year for many of us, and even though social media

Brands 127
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What is brand monitoring and why is it important?

Sprout Social

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand.

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Twitter Updates Tweet Creation Process in Ads Manager

Social Media Today

Twitter has updated the composer element of its Ads Manager, making it easier to see what your promoted tweets will look like before you launch your campaign.

Process 218
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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Let’s break down how this works and how you might use it. Register Your App. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.