Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date.

Advertising 187

Advertising Instagram Facebook Privacy 187

Social Media Today

SEPTEMBER 19, 2023

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 195

Twitter 195

Forbes Social Media

SEPTEMBER 27, 2023

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

Privacy 145

Privacy List Policies Data 145

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing 139

Marketing How To Sample Samples 139

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Social Media

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

Industry 128

Industry Engagement HootSuite Analytics 128

ProBlogger

SEPTEMBER 13, 2023

The post 7 Powerful Ways to End Your Next Blog Post appeared first on ProBlogger. This guest post is by Ali Luke of Aliventures. You know your title has to hook readers. You know your first line needs to keep them reading. The start of your blog post matters. But so does the end. In fact, without a powerful end to your post, all the work that you put into the title and paragraph one is wasted.

WordPress 57

WordPress Examples eBook Questions 57

Social Media Today

SEPTEMBER 26, 2023

YouTube will now allow ad revenue share on certain sensitive issues, while further restricting ads on eating disorder related content.

Guidelines 184

Guidelines YouTube Issues Content 184

Forbes Social Media

SEPTEMBER 21, 2023

The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.

Content 145

Content Social Media Sites Questions 145

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Strategy 133

Strategy Brands Content UGC 133

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. We’re looking to boost engagement, generate more leads, build brand awareness, close more deals, and the list of KPIs goes on. So how do you understand whether or not you’re reaching these goals? When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel.

Social Media 136

Social Media Metrics How To ROI 136

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Social Media

ProBlogger

SEPTEMBER 6, 2023

The post 14 Bloggers Share Their Daily Blogging Routine appeared first on ProBlogger. Yesterday I shared some tips for busy bloggers on how to find time to blog based upon a lot of questions I’ve had of late on that topic. As part of that post I was intending on describing my own blogging routine – but on the spur of the moment decided to email a group of blogging friends to ask them to describe how they go about blogging.

Blogger 57

Blogger Products Project Questions 57

Jon Loomer

SEPTEMBER 18, 2023

Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements are Differences, strengths, and weaknesses When to use Advantage+ Placements When to manually select placements Viewing results by placement Some good stuff here.

Feed 176

Feed Feedly Real Estate Instagram 176

Social Media Today

SEPTEMBER 17, 2023

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

Trends 217

Trends Social Media 217

Forbes Social Media

SEPTEMBER 14, 2023

Have you seen videos claiming New York is setting up quarantine camps to detain people with covid-19? It’s incredibly popular on TikTok and Facebook. But it’s not true.

Video 143

Video Facebook Social Media 143

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Social Media

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.

Social Media 132

Social Media Marketing Community building Feed 132

Jon Loomer

SEPTEMBER 10, 2023

Here’s a quick tip to improve video quality… You keep your phone in your pocket most of the day. For the rest of the day, it’s in your hand. That means your phone is dirty. Most importantly, your camera lens is covered in oils, grease, and who knows what else. Clean your lens! It could be why your video comes out cloudy. Every time I’m going to record, I break out a lens-cleaning wipe.

Video 174

Video Tips 174

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 210

Influencer Report Marketing Trends 210

Social Media Today

SEPTEMBER 20, 2023

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 206

Facebook 206

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Social Media

Social Media Today

SEPTEMBER 21, 2023

The new experiment has seen some users shown Google search panels within TikTok search results.

Google 212

Google 212

Social Media Today

SEPTEMBER 23, 2023

Where does each social platform rank in terms of active users? Here's a look at the latest data.

Activities 207

Activities Data Platform 207

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Influencer 187

Influencer Tools Facebook 187

Social Media Today

SEPTEMBER 29, 2023

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 211

Analytics YouTube Content 211

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Social Media

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 207

Influencer Report Marketing Trends 207

Social Media Today

SEPTEMBER 17, 2023

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

Trends 208

Trends Social Media 208

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Influencer 182

Influencer Facebook 182

Social Media Today

SEPTEMBER 22, 2023

Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.

Engagement 209

Engagement Instagram Team 209

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Social Media

Social Media Today

SEPTEMBER 19, 2023

Elon Musk has hinted at potentially charging everyone to use the app - but is that a realistic possibility?

193

193

Social Media Today

SEPTEMBER 28, 2023

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

Platform 181

Platform 181

Social Media Today

SEPTEMBER 19, 2023

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 174

Twitter 174

Social Media Today

SEPTEMBER 15, 2023

In-stream gifting provides another way for creators to make money from their Reels clips.

Instagram 207

Instagram 207

Social Media Today

SEPTEMBER 12, 2023

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

HootSuite 196

HootSuite Report Survey Social Media 196