Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.

UGC 264

UGC Content Hashtag Bazaarvoice 264

Jon Loomer

SEPTEMBER 6, 2023

Meta made a change recently that is leaving advertisers confused. Meta pixels are disappearing from Business Settings, which will freak you out the first time you see it. There’s a simple solution and an explanation. Let’s get straight to it… “Doesn’t Have Any Pixels Yet” Advertisers manage access to their Meta pixels within Business Settings under Data Sources.

API 182

API Advertising Eventful Facebook 182

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. The reality is that a robust social media strategy requires a lot of resources and specialized team members to keep up with the speed and complexity of the constant updates and changes on social.

Social Media 168

Social Media Social Media Management Team Marketing 168

Social Media Today

SEPTEMBER 19, 2023

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 193

Twitter 193

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Audiense

SEPTEMBER 20, 2023

Music is on the brink of a seismic shift. Platforms like Spotify have redefined reach, but with it, they've threaded in complexity to the artist-fan bond.

Data 157

Data Platform Strategy 157

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Social Media 138

Social Media How To Conversation Content 138

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events?

Advertising 178

Advertising Eventful Conversation Embedding 178

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. That might sound hard to do, but don’t worry. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below. 7 of our Favorite Creative Social Media Trends of September 2023 Here is a list of 7 of our favorit

Social Media 162

Social Media Content Brands UGC 162

Social Media Today

SEPTEMBER 29, 2023

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 211

Analytics YouTube Content 211

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

Engagement 126

Engagement Industry HootSuite Social Media 126

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.

Examples 139

Examples Social Media B2B ROI 139

Forbes Social Media

SEPTEMBER 21, 2023

The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.

Content 145

Content Social Media Sites Brands 145

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date.

Instagram 176

Instagram Advertising Facebook Privacy 176

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing 124

Marketing Social Media How To SEO 124

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

SEPTEMBER 17, 2023

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

Social Media 211

Social Media Trends 211

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 116

LinkedIn Tips URL Skills 116

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 127

Data Social Media B2B How To 127

Forbes Social Media

SEPTEMBER 24, 2023

Elon Musk, the wealthiest man in the world, compared modern civilization to the Roman Empire on X, the social media platform formerly known as Twitter, early Monday.

Social Media 144

Social Media Twitter Platform 144

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Jon Loomer

SEPTEMBER 27, 2023

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.

Content 171

Content Video Publishing Metrics 171

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.

Social Media 124

Social Media Social Media Management Influencer Campaign 124

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 208

Influencer Marketing Report Trends 208

Amy Porterfield

SEPTEMBER 28, 2023

Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.

Team 113

Team Strategy Marketing Organization 113

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Discover just how easy it is to boost SEO with social media.

Social Media

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.

Social Media 111

Social Media Domain Name Twitter Open Source 111

Forbes Social Media

SEPTEMBER 14, 2023

Have you seen videos claiming New York is setting up quarantine camps to detain people with covid-19? It’s incredibly popular on TikTok and Facebook. But it’s not true.

Video 144

Video Facebook Social Media 144

Jon Loomer

SEPTEMBER 13, 2023

The Meta ads algorithm is powerful. It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will get results that seem too good to be true (because they are).

Advertising 171

Advertising Conversation Buy Video 171

Sprout Social

SEPTEMBER 19, 2023

Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred years, when it was first theorized by advertisers. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media.

Marketing 117

Marketing Social Media Campaign ROI 117

Social Media Today

SEPTEMBER 20, 2023

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 202

Facebook 202

Amy Porterfield

SEPTEMBER 14, 2023

Listen on… A deep dive into Accountability Pods (& how they’ve helped my digital course students succeed) Agree or disagree: As a digital course creator, you want your […] The post #607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students appeared first on Amy Porterfield | Online Marketing Expert.

Course 113

Course Marketing 113

Hootsuite

SEPTEMBER 13, 2023

You’re here looking for info about using Facebook Page templates. We’re here to help (it’s what we do!)… but we’re also here to say: enjoy those templates while you can. (Dun dun dunnnn.) Ominous? Perhaps. But we respect you too much (and love dramaaaa too much) not to tell you the truth— Facebook Page templates are currently only available to Facebook Pages that are still in “classic” Page mode.

Template 112

Template Templates Facebook Social Media 112

Forbes Social Media

SEPTEMBER 18, 2023

It is impossible that the aircraft could have flown to a secret Chinese airbase outside of Havana that was built after the Chinese spy balloon crossed the USA

Social Media 144

Social Media 144

Jon Loomer

SEPTEMBER 11, 2023

Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. They combine machine learning and automation to get your ads in front of the audience most likely to buy. And now there’s a scheduling enhancement. Let’s talk more about what this update is and why it matters. Schedule Ads The typical schedule is set at the ad set level.

Campaign 169

Campaign Advertising Video Compete 169

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Content 116

Content Brands Strategy UGC 116