September, 2023

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How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough

The Social Media Hat

Partnership Unpacked, Episode 39, with Sam Yarborough The post How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough appeared first on The Social Media Hat.

How To 183
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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date.

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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. The reality is that a robust social media strategy requires a lot of resources and specialized team members to keep up with the speed and complexity of the constant updates and changes on social.

Team 167
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Elon Musk Says X Users Are Posting Fewer Posts Per Day Than People Had Been Tweeting

Social Media Today

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 195
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

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How TikTok Has Exposed Celebrities And Politicians’ Closest Personal Contacts

Forbes Social Media

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

Privacy 145

More Trending

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A Guide to Meta Ads Optimization for Delivery

Jon Loomer

The Meta ads algorithm is powerful. It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will get results that seem too good to be true (because they are).

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.

Examples 136
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4 Important Social Media Trends of Note for 2023

Social Media Today

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

Trends 214
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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Rumble Slams ‘Disturbing’ Request From U.K. Government Over Russell Brand’s Content

Forbes Social Media

The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.

Content 145
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How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler

The Social Media Hat

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

Team 176
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A Guide to Meta Ads Placements

Jon Loomer

Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements are Differences, strengths, and weaknesses When to use Advantage+ Placements When to manually select placements Viewing results by placement Some good stuff here.

Feed 174
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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing 128
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Viral Videos Falsely Claim New York Setting Up ‘Quarantine Camps’ For Covid-19

Forbes Social Media

Have you seen videos claiming New York is setting up quarantine camps to detain people with covid-19? It’s incredibly popular on TikTok and Facebook. But it’s not true.

Video 143
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How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel

The Social Media Hat

Partnership Unpacked, Episode 38, with Mitch Joel The post How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel appeared first on The Social Media Hat.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Clean Your Lens!

Jon Loomer

Here’s a quick tip to improve video quality… You keep your phone in your pocket most of the day. For the rest of the day, it’s in your hand. That means your phone is dirty. Most importantly, your camera lens is covered in oils, grease, and who knows what else. Clean your lens! It could be why your video comes out cloudy. Every time I’m going to record, I break out a lens-cleaning wipe.

Video 172
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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

Industry 125
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YouTube Launches New Subscriber Analytics to Assist in Content Planning

Social Media Today

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 212
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Strategy 121
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Elon Musk Compares Modern Civilization To ‘Late Stage Empire’

Forbes Social Media

Elon Musk, the wealthiest man in the world, compared modern civilization to the Roman Empire on X, the social media platform formerly known as Twitter, early Monday.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113
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Are You Using Link Clicks Wrong?

Jon Loomer

That doesn’t mean what you think it means! One of Meta’s most prominent metrics is Link Clicks, and most advertisers have no idea what it means. Link clicks include clicks, taps, or swipes on links to websites, app stores or app deep links, click-to-message CTAs, Shops, lead forms, Marketplace, playable experiences, and videos. This also applies to CPC and CTR related to link clicks.

CPC 169
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Social Media Videos: A Must-Have in every Marketing Strategy!

Blog2Social

Learn how important social media videos are and how they effect your video marketing. Der Beitrag Social Media Videos: A Must-Have in every Marketing Strategy! erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Expands Its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 206
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The CMO’s social media marketing agenda for 2024

Sprout Social

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.

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Social Media’s Wild Conspiracy Theory: The Missing F-35 Flew To Cuba

Forbes Social Media

It is impossible that the aircraft could have flown to a secret Chinese airbase outside of Havana that was built after the Chinese spy balloon crossed the USA

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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Social

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when you run into questionable results.

Eventful 168