When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action
Social Media Strategies Summit
JULY 12, 2023
Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. But often , especially in the world of public sector marketing, they’re more about reiterating and reinforcing messages that people are already familiar with — persuading us to adopt actions or behaviors we already know are the right thing to do.