July, 2023

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What Is Long-Term Care Insurance, and Why Is It Important?

The Realtime Report

What Is Long-Term Care Insurance, and Why Is It Important? We often don’t think about the future and what might happen to us when we’re older. However, preparing for retirement is essential to ensure a secure financial future. One way of doing this is by investing in long-term care insurance (LTCI). As you age, the chance of needing assistance with bathing, dressing, using the bathroom, or simply getting around increases significantly.

Insurance 172
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12 Tips for Building an Impactful Executive Presence on Social Media

Ignite Social Media

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.

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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. But in some cases, audience controls are necessary to provide some guardrails for broad targeting. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

Campaign 173
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Meta Launches Threads, Twitter Sends Cease and Desist Letter

Bill Hartzer

Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” You can read the cease and desist letter below: “quinn emanu

Twitter 160
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Launches Threads, Provides Insights into Coming Elements

Social Media Today

It looks clean, functional, and it could be a viable Twitter alternative.

Twitter 212
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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

More Trending

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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. That’s where a social media audit comes into play, and we gathered three social media experts to discuss how brands should conduct an effective social media audit.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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How To Get Around Twitter’s New Rule That Limits Users To Reading Just 600 Tweets Per Day

Forbes Social Media

Elon Musk announced a new policy for Twitter on Saturday that limits most users to reading just 600 tweets per day. But there does appear to be one workaround.

Twitter 127
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Twitter Announces New Version of TweetDeck, Which Will Soon Become a Twitter Blue Exclusive

Social Media Today

This could be another option for Twitter to drive more subscription revenue.

Twitter 185
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to collect and mine your social media data for growth

Sprout Social

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.

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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Social

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

LinkedIn 109
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Quick Take: Should Brands Get On Threads, the New Twitter Clone from Instagram?

Ignite Social Media

As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it’s so new, our team has been discussing it internally. We’ve created this video discussing our initial reactions on the implication for brands.

Instagram 148
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#586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul

Amy Porterfield

Listen on… The secret to creating a loyal team that’s fiercely engaged and motivated I honest-to-God cannot believe that I have over 20 employees on my team. It seems like just yesterday that I hired my first VA! Building a team takes time, patience, and a willingness to learn as you figure out […] The post #586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul appeared first on Amy Porterfield | Online Marketing Expert.

Team 109
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Elon Musk Limits Number Of Posts Twitter Users Can Read Per Day

Forbes Social Media

Elon Musk announced new limits on the number of posts Twitter users will be able to read each day in an effort to fight what he calls “extreme levels of data scraping.

Twitter 114
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YouTube Tests Hyperlinked Keywords in Video Comments as a Means to Maximize In-App Discovery

Social Media Today

Selected keywords and phrases will link to an in-app search.

YouTube 197
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Social media and hospitality: How 4 brands are serving 5-star experiences

Sprout Social

Exceptional guest experiences are the hallmark of best-in-class hospitality. These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

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Social Media APIs Explained (In Simple Terms)

Hootsuite

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. So, what do you need to know about APIs as a social media user or professional? In this post, we cover everything you need to know about social media APIs to understand how they affect the online tools we use every day. #1 Social Media Too

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Open ZIP Files on Your iPhone in Just a Few Taps

Tweaklibrary

A ZIP file is a compressed file format that can contain multiple files combined into one file. You may need to open ZIP files on your iPhone to extract the files inside, which can be useful for downloading large files, sharing files with others, or backing up your data. In this blog post, we’ll discuss how to open ZIP files on iPhones running iOS 16 & below versions.

iPhone 20
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#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter

Amy Porterfield

Listen on… Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I’m right there with you. […] The post #589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter appeared first on Amy Porterfield | Online Marketing Expert.

Brands 98
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‘Like Gen Z’s Takeover Of Twitter’: Creators React To Threads, Meta’s New Social App

Forbes Social Media

As users flock to the microblogging app in the millions, creators are excited about testing it out — but they’re wary that the newest Twitter competitor won’t stick around.

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Have Twitter’s Latest Issues Opened the Door for a Challenger to Take Over?

Social Media Today

Rate limits, hate speech, and other concerns could be pushing more users away from the app.

Issues 148
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Launches Threads, Provides Insights into Coming Elements

Social Media Today

It looks clean, functional, and it could be a viable Twitter alternative.

Twitter 190
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Twitter Tests Voice and Video Calls in DMs

Social Media Today

Another step in expanding Twitter's utility.

Twitter 211
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Have Twitter’s Latest Issues Opened the Door for a Challenger to Take Over?

Social Media Today

Rate limits, hate speech, and other concerns could be pushing more users away from the app.

Issues 161
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X Tests New Ad Display, Which Would Replace Promoted Tags

Social Media Today

The regular ‘Promoted’ signifier has disappeared and been replaced by a small ‘Ad’ marker.

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Meta’s New Twitter Alternative App ‘Threads’ Has Appeared in Some App Stores

Social Media Today

Meta's Twitter rival is getting close.

Twitter 210
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Meta’s New Threads App Reaches 30 Million Users in Less Than a Day

Social Media Today

The Twitter-like app is on track to become the fastest-growing platform of all time.

Twitter 164
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r/AMA Mods Stop Running Celebrity Interviews, as Reddit’s API Pricing Protest Drags On

Social Media Today

Reddit's volunteer moderators continue to protest the app's actions.

Reddit 170
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Twitter Announces New Version of TweetDeck, Which Will Soon Become a Twitter Blue Exclusive

Social Media Today

This could be another option for Twitter to drive more subscription revenue.

Twitter 168
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Twitter Claims Incredibly High Performance on Content Moderation, in Contrast to Third-Party Reports

Social Media Today

Twitter says that more than 99.99% of tweet impressions stem from content that does not violate its rules.

Twitter 145
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Snapchat Announces Close Friend Story Activation for International Friendship Day

Social Media Today

The activation will give users access to an automated Story that highlights their in-app connections.