July, 2023

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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. But often , especially in the world of public sector marketing, they’re more about reiterating and reinforcing messages that people are already familiar with — persuading us to adopt actions or behaviors we already know are the right thing to do.

Campaign 243
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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. But in some cases, audience controls are necessary to provide some guardrails for broad targeting. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

Campaign 185
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What Is Long-Term Care Insurance, and Why Is It Important?

The Realtime Report

What Is Long-Term Care Insurance, and Why Is It Important? We often don’t think about the future and what might happen to us when we’re older. However, preparing for retirement is essential to ensure a secure financial future. One way of doing this is by investing in long-term care insurance (LTCI). As you age, the chance of needing assistance with bathing, dressing, using the bathroom, or simply getting around increases significantly.

Insurance 172
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How CMOs and Partnership Leaders Can Adopt A Winning Mindset w/ Angus Nelson

The Social Media Hat

Partnership Unpacked, Episode 28, with Angus Nelson The post How CMOs and Partnership Leaders Can Adopt A Winning Mindset w/ Angus Nelson appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meta Launches Threads, Twitter Sends Cease and Desist Letter

Bill Hartzer

Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” You can read the cease and desist letter below: “quinn emanu

Twitter 169
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12 Tips for Building an Impactful Executive Presence on Social Media

Ignite Social Media

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.

More Trending

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

When you enter an ad into the auction , Meta will bid for you. But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. Manual bids can also have the opposite impact, leading to worse results than if you had allowed default bidding. Because of this, it’s often safer to roll with the defaults.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 135
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How Influencers Can Protect Their Work Despite The AI Overlords w/ Eric Farber

The Social Media Hat

Partnership Unpacked, Episode 29, with Eric Farber The post How Influencers Can Protect Their Work Despite The AI Overlords w/ Eric Farber appeared first on The Social Media Hat.

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How To Get Around Twitter’s New Rule That Limits Users To Reading Just 600 Tweets Per Day

Forbes Social Media

Elon Musk announced a new policy for Twitter on Saturday that limits most users to reading just 600 tweets per day. But there does appear to be one workaround.

Policies 141
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. That’s where a social media audit comes into play, and we gathered three social media experts to discuss how brands should conduct an effective social media audit.

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Twitter Announces New Version of TweetDeck, Which Will Soon Become a Twitter Blue Exclusive

Social Media Today

This could be another option for Twitter to drive more subscription revenue.

Tweetdeck 184
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How Multi-Advertiser Ads Work

Jon Loomer

It’s not a placement. It’s not really a special ad unit. I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Let’s provide some clarity in this post. What Are They? Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it.

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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Social

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Partnerships Can Fuel Content Amplification To Drive Brand Awareness w/ James Tennant

The Social Media Hat

Partnership Unpacked, Episode 32, with James Tennant The post How Partnerships Can Fuel Content Amplification To Drive Brand Awareness w/ James Tennant appeared first on The Social Media Hat.

Brands 147
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Elon Musk Limits Number Of Posts Twitter Users Can Read Per Day

Forbes Social Media

Elon Musk announced new limits on the number of posts Twitter users will be able to read each day in an effort to fight what he calls “extreme levels of data scraping.

Twitter 125
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Quick Take: Should Brands Get On Threads, the New Twitter Clone from Instagram?

Ignite Social Media

As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it’s so new, our team has been discussing it internally. We’ve created this video discussing our initial reactions on the implication for brands.

Instagram 148
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Meta Launches Threads, Provides Insights into Coming Elements

Social Media Today

It looks clean, functional, and it could be a viable Twitter alternative.

Twitter 187
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter

Amy Porterfield

Listen on… Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I’m right there with you. […] The post #589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter appeared first on Amy Porterfield | Online Marketing Expert.

Company 95
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How Marketing Executives Ride the Roller Coaster of Success w/ Laura Gassner Otting

The Social Media Hat

Partnership Unpacked, Episode 30, with Laura Gassner Otting The post How Marketing Executives Ride the Roller Coaster of Success w/ Laura Gassner Otting appeared first on The Social Media Hat.

Marketing 147
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‘Like Gen Z’s Takeover Of Twitter’: Creators React To Threads, Meta’s New Social App

Forbes Social Media

As users flock to the microblogging app in the millions, creators are excited about testing it out — but they’re wary that the newest Twitter competitor won’t stick around.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Open ZIP Files on Your iPhone in Just a Few Taps

Tweaklibrary

A ZIP file is a compressed file format that can contain multiple files combined into one file. You may need to open ZIP files on your iPhone to extract the files inside, which can be useful for downloading large files, sharing files with others, or backing up your data. In this blog post, we’ll discuss how to open ZIP files on iPhones running iOS 16 & below versions.

iPhone 23
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Twitter Tests Voice and Video Calls in DMs

Social Media Today

Another step in expanding Twitter's utility.

Twitter 209
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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). I’m talking about Meta’s own conversion event data not matching up.

Eventful 144
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How to collect and mine your social media data for growth

Sprout Social

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.

Data 129
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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From the Experts: How to Communicate Your Employer Brand on Social

Oktopost

Kinga Kusak and Ale Schlesinger discuss how to communicate your employer brand on social for long-term success. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts , or YouTube Episode Summary Employees are the lifeblood of every company, and for long-term success in attracting and retaining top talent, effective employer branding is crucial.

Brands 118
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Bluesky Suffers Outage As People Flee Twitter In Wake Of New Restrictions

Forbes Social Media

Bluesky has paused new sign-ups because so many people are fleeing Twitter following new restrictions that only allow users to read 600 tweets.

Twitter 114
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10 Best ChatGPT Uses to Get the Most Out of This Powerful AI Tool

Tweaklibrary

If you’ve been keeping up with the latest tech buzz, there’s no way you haven’t heard about ChatGPT ! It’s one of the coolest chatbots out there, and everyone is talking about it. Just imagine having a virtual friend who can chat with you like a real person. It can generate text, translate languages, answer queries, create content & automate a variety of tasks.

Tools 21
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YouTube Tests Hyperlinked Keywords in Video Comments as a Means to Maximize In-App Discovery

Social Media Today

Selected keywords and phrases will link to an in-app search.

Comments 197
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Threads by Instagram is Here: Now What?

Jon Loomer

Meta dropped a surprise launch of Threads by Instagram on Wednesday, July 5. The week that followed was a whirlwind, bringing in more than 100 Million users in the first five days. Now what? Let’s take a closer look at… The app’s initial functionality The features that are coming What about the EU? What marketing looks like The advertising timeline How I’m using Threads Oh, and don’t forget to find me on Threads @jonloomer.

Instagram 147