November, 2008

Statistics on Advertising during a Recession

Buzz Marketing for Technology

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.

I Didn't Think You Meant *That* Kind of Pink Slip

Almost Savvy

You've been laid-off. It sucks. It wasn't your fault, but it's so hard not to take it personally. Why was it you and not that other guy - you know, the one who is always surfing the net and listening to his iPod at work

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searchwiki: The Digg of Google Search

Freelance Social Media

langford-sevier.png. Have you noticed anything different on Google's search pages? You can now rank search results to cater to your personal preferences. According to Google's blog, “With just a single click you can move the results you

Digg 130

The Ultimate Online Social Experience!

Atom Thought

For anyone interested in online social behaviour , last 48 hours have been like a live case study. I have personally been aggressively engaged in tracking the events in Mumbai through twitter, facebook, Wikipedia, flickr , various blogs and not forgetting good old Google. I have also observed the trending of reactions very closely, which began as news, evolved to provide helplines, and a few live descriptions of events, to now analysis.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How You Can Use Social Media to Help the US Auto Industry

Social Media Marketing

More Trending

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you.

Twitter Caroling

Almost Savvy

You Are All Invited For Some Holiday Cheer. One of the wonderful benefits of becoming active on Twitter has been the opportunity to meet and learn from so many new friends. Sure, it's crazy and chaotic at times, but I'm constantly

Adobe Flash now trackable with Google Analytics

Freelance Social Media

Here's the full post: Google Analytics Blog-Want to track Adobe Flash? Bookmark to. Add 'Adobe Flash now trackable with Google Analytics' to Del.icio.us Add 'Adobe Flash now trackable with Google Analytics' to digg Add 'Adobe Flash now

Mumbai Terror Attack on Social Media!

Atom Thought

. Twitter is shouting incessantly: Nov 27, 10:37 AM: deepakshenoy: CCTV footage from CST being shown, people shot outside the station, two guys came and opened fire , lobbed grenades. kunalgautam : #Help_Mumbai #mumbai JJ Hospital 022-23739400 ?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What's Going to be Your Social Media Legacy?

Social Media Strategery

Image courtesy of Flickr user Douglas Staas. As I sat down the other night to write another blog posting for my company's internal social media platform, I thought to myself what would happen if I were to stop. Stop blogging

Trailer Music Rules

Jason Yormark

I absolutely love movie trailers. The whole art behind them from how scenes are cut, and especially the music. I've actually had the pleasure of creating a few for work (of course no where near the quality of the real thing

Course 100

Proven Big M Marketing Techniques

Buzz Marketing for Technology

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Can I get that wirelessly?

Taylor Marek

If you are meaning podcasts, then yes. Apple is planning on taking that idea and putting it on the IPhone in the near future. Want to read the full article? link]. I am looking forward to the new possibilities this can bring to the table. What are your thoughts on this? General News Podcasting Technology IPhone wireless

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

E-commerce Tips for the Holidays: boost traffic and sales

Freelance Social Media

With shoppers concerned about their holiday budgets, here are some tips on ways to increase traffic and boost sales during the holidays season. Submit coupon codes to retailmenot.com and other coupon sites like reedemcoupon

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Technology Marketing in Digital Age!

Atom Thought

So, We sold about 7m PCs this year, and total base of PCs in India would be about 30-35m. If you go deeper into the statistics, half of this installed base has come in within the last 4 years. What does that tell us about the market: that the rest half is ready for replacing or upgrading their PCs! And that the market for new buyers is of course growing by leaps.

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Why aren't people using it? That's the question I was recently asked by a colleague working on a project where they had just deployed an internal

Convenience Charge?!?!

Jason Yormark

So the wifey and I finally got a sitter to go out and we're doing the dinner and a movie thing. Seeing as though I buy everything online that I possibly can, I go to Fandango to buy the movie tickets. Pretty cool when you think about it

Buy 100

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast.

Can I get that wirelessly?

Taylor Marek

If you are meaning podcasts, then yes. Apple is planning on taking that idea and putting it on the IPhone in the near future. Want to read the full article? link]. I am looking forward to the new possibilities this can bring to the table. What are your thoughts on this? General News Podcasting Technology IPhone wireless

Obama Reiterates the Power of Social Networks

Freelance Social Media

Over the last year Obama's campaign was all over the internet. He was in people's inboxes, on their Facebook pages, in Youtube videos, etc. The bottom line is Obama got it. He understood the power of the internet and the quote below

The Story and Strategy of Money Portals in India

Atom Thought

Year 2000. Place : India. DotCom Boom…but hardly any online banking/finance portals. I could remember only Apna Loan which was launched during that phase, and was instantly popular among the early dot com users. Year 2008. Place : India. At least 20 online finance portals. All with similar strategy and content. ApnaLoan survives the bust but the scene is cluttered with me-too portals with little or no differentiation.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Knock Down the Social Media Dominos

Social Media Strategery

Image courtesy of Flickr user rosendahl. If you're on Twitter and follow Chris Brogan, you're probably familiar with the “Chris Brogan” effect. Basically, Chris has built up such a loyal following that whenever he tweets about one of

Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

Super list of 50 social media links. Have you ever wanted to know more about how to make a huge impact in social networking? From Blogs to Twitter and everywhere in between. I have collected a Super Link List from around the blogosphere

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Young and (Un)Impressionable

Social Media Marketing

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Amazon.com Launching New Website for Wine

Freelance Social Media

Internet retail is a subject my colleague and I are very familiar with. Amazon.com is considered the best in the business so the discovery of their role with wine peaked our interest. A recent article in Wine Spectator revealed that

Is it easier to beat a Google than a Facebook?

Atom Thought

Hundreds of million internet users start their daily internet surfing chore with Google; for many others Google is an irreplaceable tool to search and find new information areas related to their work or interest

Google 100

Booz Allen Panel Discusses Enterprise 2.0

Social Media Strategery

My employer, Booz Allen Hamilton, recently held an Enterprise 2.0 event where a panel of speakers, both internal and external, came together to discuss the implications of Enterprise 2.0 at Booz Allen and within the public sector

Engage With Grace

Diva Marketing Blog

A few days ago I received an eMail from Paul Levy describing a unique outreach to help educate people about an important life issue that is often incredibly difficult to discuss. End of Life Experience.