July, 2010

Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

You Don't Bring Me Flowers Anymore. Where did the romance go? When did we stop asking, “Tell me about yourself,” “Do you like to take long walks on the beach?” or even the tired old line, “What's your sign

July 2010: Isle of Man Twitter's top ten | Sherrilynne Starkie

Sherrilynne Starkie

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Writing – Critical For Communicators, But It’s Not Everything

Dave Fleet

Liam Fitzpatrick wrote a controversial post earlier this month, saying that he thought writing skills are over-rated for communicators: “To be honest I don’t think being a good writer matters – I’ve met plenty of great comms people who couldn’t write to save their lives and I know a few fantastic writers who I’d never trust to give communications advice.&#. Shel Holtz , David Murray and Reuben Bronee took Fitzpatrick to task, leading to two follow-up posts where he clarified and reasserted his view that other skills are more important for professional communicators. As Shel wrote: I would never hire someone to manage communication who can’t write, nor would I hire anyone into a front-line communication job who couldn’t tell a story in words.&#. This back-and-forth (which continued in the comments on those posts) got me thinking over the last few days. So, what’s my take? Writing is CRITICAL. Writing is an absolutely central skill for communicators. From my perspective, this applies from entry-level communicators right through to senior, experienced professionals. Frankly, it’s an important skill in many jobs - many people outside the communications function need to communicate their ideas simply and persuasively – but for communicators, it’s critical. At the entry level, there are few skill deficiencies that will hold you back more surely than good writing. Later on, while the type of writing you undertake may change as you rise through the ranks (more reports and proposals, and fewer news releases, for example), the importance remains throughout. What’s more, at a senior level you need to be able to review other peoples’ writing and help them to improve. That’s hard to do if your own writing skills are lacking. Other skills are critical, too. If you’ve ever studied management theory, you may be familiar with Herzberg’s motivation-hygiene theory – essentially, it states that certain factors (“hygiene factors&# ) need to be present in jobs for people to be motivated, without actually motivating people themselves. So, without a good salary (for example) people will be de-motivated; however a good salary won’t actually motivate people more – it just needs to be present to allow other motivators to work. Good writing skills are the equivalent of a “hygiene factor&# in communicators’ careers. Without them, people are much less likely to succeed. However, they don’t make a successful communicator by themselves – there are many other important skills that are required – strategic planning, time management, inter-personal communications, math (sorry – it’s true ), media relations and others come to mind, for example. So, my perspective can be boiled down to this: Writing is an essential skill for communicators. However, they also require skills far above and beyond this to be truly successful in the long term. What do you think? Where does writing rank on your list of communications skills? Tags: pr public relations writing communications.

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Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share.


This guest blog is written by JP De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. We know that people talk to others about products

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are We Addicted to Interruptions?

Justin Levy

An issue in many offices is that the real work gets done outside of the office, either early in the morning, at nights or on the weekends because team members are in meeting after meeting during regular work hours

Social Media Strategy? Think Like a Reporter

Webbiquity SMM

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place.

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More Trending

Professional blogging for dummies | Sherrilynne Starkie

Sherrilynne Starkie


Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing.

Youtube Makes User-generated Feature Film


Youtube is launching a global experiment to create a user-generated feature film shot in a single day. On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the 'Life in a Day' project

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12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

clouds. When I was at my old company I had a large outsourced team based in the Philippines. Since I was only able to make it out there once every 10 weeks or so, we had to rely on tools that would allow us to transfer reports and

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Ways To Become Social Media Relevant

Jason Yormark

Social Media has certainly become THE trend over the past year or so, and everyone and their sister is jumping on board. Tweets, blog posts, and articles are peppered with how to-s, trends, and best practices

Social Media Stats – It's Raining Content!

Almost Savvy

Click here to read more about social media stats on almostsavvy.com Does it ever feel that there is a non-stop downpour of Facebook posts, YouTube videos, Twitter tweets, LinkedIn connections and blog posts? Do you ever feel like you're

Blog comment policy | Sherrilynne Starkie

Sherrilynne Starkie

50 Great Apps for Your iPad

Dave Fleet

Wondering what apps to install on your iPad? Here are 50 of the apps I’ve installed on mine. Take a look, and add to the list in the comments. Business/Productivity. Pages – Word processor. Sadly, not very compatible with MS Word (go figure) but suffices.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar


Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar. Look at me! Now back to the blog! Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad

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The Top 10 Ways Social Media Confuses You

Direct Marketing Observations

Some of us are tasked everyday with telling people how great social media is and how transformational it can be. Do you want to know why it can be so tough for us to sell someone on it? All someone has to do is a common search on some common perceptions of social media and you get the following.

5 Ways To Become Social Media Relevant | jasonyormark.com

Jason Yormark

Social Media has certainly become THE trend over the past year or so, and everyone and their sister is jumping on board. Tweets, blog posts, and articles

Are Blog Comments Dead? | Justin Levy

Justin Levy

clouds. As engagement and sharing on Twitter, Facebook and other social tools continues to increase, many bloggers are noticing a sharp decrease in comments on their blogs. Of course, that doesn't mean that interest is declining

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Male PRs twice as likely to earn ?50k+ | Sherrilynne Starkie

Sherrilynne Starkie


57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself.

Foursquare Reaches 100 Million Checkins


Yesterday, the location-based network Foursquare hit the 100 million checkin threshold. The news of the great milestone was tweeted by Foursquare's head of business development, Tristan Walker. The NYC-based startup is only about 1 1/2

How One Unhappy Customer Multiplies Across Social Media


Social_media_clutter While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. I walked into the middle of their heated conversation so I don't have the

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Groupon 2.0: Deal Personalization

Jason Yormark

I'ma big fan of the local deal craze. It's really such a great concept and simple. One great deal a personalizeddeals day, take it or leave it. So many reasons it works well. Consumers aren't slammed with all kinds of things to buy

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The Two Faces of Privacy on Facebook | Justin Levy

Justin Levy

The following is an excerpt from my new book, Facebook Marketing. If you haven't picked up your copy yet, you can check out this excerpt, read a few reviews and then decide if you think it will be helpful to you

Cameron & Zuckerberg's crowdsourcing chat | Sherrilynne Starkie

Sherrilynne Starkie

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Dave Fleet

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. Not a PR agency, or a social media agency. An ad agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space.

Can an Unknown Brand Become Word of Mouth? | Mindjumpers


Cases · Tribesourcing · Video · People & Contact · Bloggers. Strategic Initiatives to Engage in Social Media Within the Hospitality Industry · Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders?

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What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

This past week something occurred that seems to have slipped by people rather quietly. Frank Eliason is leaving or has left Comcast. For those of you that have been dialed into social media for awhile, this is significant for a number of reasons and you’ll know why.

Social Media News: Top 5 Stories of the Week


Screen shot 2010-07-23 at 5.16.16 Below are our top 5 social media stories from this week that we wouldn't want you to miss (besides Facebook hitting 500 users): Three Social Marketing Mistakes That Could Tank Your Campaign

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The ABCs of Startup Marketing

Justin Levy

Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Especially when you're first starting out, the win of a single

Build loyalty with Foursquare | Sherrilynne Starkie

Sherrilynne Starkie

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Last year, Chris Brogan coined the phrase “the audacity of free” to refer to the entitlement his “friends” feel they have about getting free entry into conferences that he and his team spend months to organize