Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself.

Policies 419

Policies Resources Liveworld Social Media 419

Almost Savvy

JULY 15, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Just Because We’re Social Networking “Friends&# Doesn’t Mean I’ll Go To 3rd Base With You Posted by Irene Ko

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Adam Cohen

JULY 12, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall

Research 265

Research Social Media Marketing Retail 265

Justin Levy

JULY 18, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are We Addicted to Interruptions? Written on July 18, 2010 by Justin Levy in business , communications , productivity , video 5 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Meeting 256

Meeting Proposal Issues Team 256

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Mindjumpers

JULY 30, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Facts, The Stats And The Story About Youtube How To Align Social Media With Marketing Activities » Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories Posted by admin Jul 30th, 2010 Tweet This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger.

Marketing 251

Marketing Nielsen Forums Groups 251

Techipedia: Tamar Weinberg

JULY 15, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 7 Deadly Blog Writing Sins 7 Deadly Blog Writing Sins by Tamar Weinberg on July 15, 2010 Share This is a guest post by Frank Lee. These days, many people have started a blog for hobby or business. The trouble is, with so much competition out there, your blog really has to stand out from the crowd.

Blogger 250

Blogger Engineering Flickr SEO 250

Almost Savvy

JULY 12, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Social Networking Friends vs.

Social Networking 279

Social Networking LinkedIn Research Google 279

Adam Cohen

JULY 28, 2010

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start. Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to

Badge 244

Badge Twitter Proposal Brands 244

Justin Levy

JULY 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 12 Cloud-Based Tools to Stay Productive Written on July 23, 2010 by Justin Levy in communications , organization , productivity , technology 2 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Products 232

Products Yammer Tools SocialCast 232

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Using Wordpress Like a Pro » Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me!

Study 220

Study Film Nielsen Disqus 220

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Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growt

B2B 219

B2B Curation Communities Marketing 219

Dave Fleet

JULY 28, 2010

Liam Fitzpatrick wrote a controversial post earlier this month, saying that he thought writing skills are over-rated for communicators: “To be honest I don’t think being a good writer matters – I’ve met plenty of great comms people who couldn’t write to save their lives and I know a few fantastic writers who I’d never trust to give communications advice.&#.

Skills 363

Skills Proposal Examples Study 363

Almost Savvy

JULY 20, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Social Media Stats – It’s Raining Content!

Social Media 228

Social Media Content LinkedIn Lijit 228

Adam Cohen

JULY 19, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

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Justin Levy

JULY 24, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Difference Between Gifts and Choices Written on July 24, 2010 by Justin Levy in personal , video 2 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Feed Reader 223

Feed Reader RSS Creative Commons Disqus 223

Mindjumpers

JULY 21, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Popular Blog Posts About Social Media OliveWoo–The First Location-based Date Service » Foursquare Reaches 100 Million Checkins Posted by Anne Herngaard Jul 21st, 2010 Tweet Yesterday, the location-based network Foursquare hit the 100 million checkin threshold. The news of the great milestone was tweeted by Foursquare’s head of business development, Tristan Walker.

Foursquare 217

Foursquare Startup Disqus Fashion 217

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. The Old Spice Man shot YouTube videos in response to people’s Tweets. Those people consisted of some people I know like Jason Peck , Lucretia Pruitt and other we all know like Kevin Rose, actress Alyssa Milano, Justin Bateman, and Apollo Ohno who also retweeted the videos. He’s done over a 100 thus far and the effect has been nothing short of Viral Nirvana.

Mashup 205

Mashup Social Media Marketing YouTube 205

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guide

Guidelines 354

Guidelines Report Facebook Case Study 354

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Atom Thought

JULY 6, 2010

So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. Then you take your best friend and try out the shoes in the store- why did you take your best friend? Oh, because you wanted to get feedback from him on whether the shoes look nice on you or not. And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’

Buy 203

Buy Groups Groups Crowdsourcing 203

Socialized

JULY 6, 2010

So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Your company is truly social, isn’t it? Everything on the checklist is in place. But none of these things equates to being truly social. Being social, or being engaged with consumers, is a deep cultural attitude that a company either has or doesn’t have.

Company 203

Company Feed Feedly Social Media 203

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Comments 220

Comments Disqus Social Graph Blogger 220

Mindjumpers

JULY 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategic Initiatives to Engage in Social Media Within the Hospitality Industry Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? » Can an Unknown Brand Become Word of Mouth? Posted by Sara Hansson Jul 26th, 2010 Tweet Social media has been used as a channel for finding the audience and giving them something to talk about.

Brands 208

Brands Disqus YouTube Campaign 208

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Social Media

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective.

Badge 201

Badge Disqus Web 2.0 Retail 201

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Date. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13. CNW Group. April 2010. Scout Labs. Lithium Technologies. May 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Jason Yormark

JULY 27, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 5 Ways To Become Social Media Relevant | Subcribe via RSS 5 Ways To Become Social Media Relevant July 27th, 2010 Posted in Social Media Tweet Share Social Media has certainly become THE trend over the past year or so, and everyone and their sister is jumping on board.

Social Media 200

Social Media Foursquare RSS Posterous 200

Direct Marketing Observations

JULY 29, 2010

Some of us are tasked everyday with telling people how great social media is and how transformational it can be. Do you want to know why it can be so tough for us to sell someone on it? All someone has to do is a common search on some common perceptions of social media and you get the following. 10 Ways Social Media Is Changing Our Lives. Google, Yahoo, Bing Say Twitter is Stupid.

Social Media 199

Social Media Yahoo Google Twitter 199

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Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all?

Marketing 197

Marketing StumbleUpon Digg System 197

Mindjumpers

JULY 7, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Meet The Founder of The Bees Awards Version 2 of Viral Success » Blowing Bottles With Viral Potential Posted by Sebastian Overgaard Jul 7th, 2010 Tweet Today I heard some strange sounds. They came from the shopping street in front of Mindjumpers office. When looking out of the window I instantly fell in love and jumped down the stairs with my camera.

Disqus 208

Disqus Fashion YouTube Policies 208

Justin Levy

JULY 15, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Checking and Recalibrating Your Goals Written on July 15, 2010 by Justin Levy in motivation , personal 3 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Exercises 195

Exercises Upcoming RSS Feed Reader 195

Dave Fleet

JULY 5, 2010

As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight into the ebbs and flows of peoples’ behaviour online. Not surprisingly, these reports are pretty popular – they possess two desirable attributes: They offer easy-to-digest, soundbite-sized nuggets of information – perfect for short-form media such as Twitter.

Statistics 332

Statistics Study Report Trends 332

Jason Yormark

JULY 27, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 5 Ways To Become Social Media Relevant | Subcribe via RSS 5 Ways To Become Social Media Relevant July 27th, 2010 Posted in Social Media Tweet Share Social Media has certainly become THE trend over the past year or so, and everyone and their sister is jumping on board.

Social Media 200

Social Media Foursquare RSS Posterous 200