Wed.Sep 22, 2021

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TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App

Social Media Today

With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion.

Brands 215
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6 Tips to Measure the Effectiveness of Social Media

Ignite Social Media

Where to Start. Start at the very beginning. Assess why is the brand on social media in the first place? Why have they chosen these channels? We like to start with people first, so we want to make sure that the brand is reaching people and communicating with people. We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion.

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YouTube Launches Super Chat and Super Stickers in More Regions, Adds New Comment Translation Options

Social Media Today

The new options will enable more YouTube creators to monetize their efforts, while YouTube's also testing changes to its 'Upload' page.

YouTube 200
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How to Create Tweets That Will Get Retweeted | Audiense

Audiense

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers. We’ve got 22 simple tips and tricks to help craft expert tweets that should result in more retweets and better engagement from your Twitter followers.

How To 157
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

Social Media Today

The new overview outlines the performance impacts Facebook's seeing, and how advertisers can mitigate data loss.

Data 212
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Transforming audiences into communities: Harnessing the power of personal connection

Audiense

Modern day digital marketing is all about quality over quantity. At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities.

More Trending

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead?

B2B 136
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LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities

Social Media Today

The option will help streamline contact info collection from LinkedIn's Lead Generation forms.

LinkedIn 210
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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring! If you’re a marketing ops guru, have a look at our current open marketing operations position here.

B2B 123
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Snapchat Provides Insights into How its Users Expect Brands to Approach Latin and Hispanic Heritage Month

Social Media Today

Snapchat users expect brands to recognize and support important cultural events, and celebrate diversity in their promotions.

Brands 181
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact.

Campaign 121
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Facebook's Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance

Social Media Today

There are now more options to test your Facebook organic posts, which could help to provide more audience insight.

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Facebook Picks New Chief Technology Officer, Andrew Bosworth—A Zuckerberg Favorite

Forbes Social Media

Andrew Bosworth, who has known Mark Zuckerberg since Harvard, will focus on the company's new virtual reality projects even as it contends with renewed criticism about its core platform.

Project 92
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Conversational commerce 101: What you need to know

Sprout Social

Is your business prepared for the era of conversational commerce? With so many avenues for consumers to make purchases and interact with their favorite stores, merchants have to engage with customers anywhere and everywhere. On-site. Via smartphone. Social media. You name it. But having a basic help desk or customer contact form isn’t enough anymore.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Misinformation Machine Is Not Helping The Gabby Petito Case.Or Is It?

Forbes Social Media

If a million people post a TikTok video about Gabby Pitito packed with misinformation and outright lies, but then a handful of real people with solid information help authorities track down valid leads, is it all worth it?

Video 87
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30 Media Agencies in APAC Ranked for Their Online Community

Digimind

While they are the go-to solution for any branding campaign and a hub for some of the world’s most creative minds, media agencies do not always put their priorities back into their own online communities.

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Facebook Admits It Reported Faulty Numbers To Advertisers, Blames Apple

Forbes Social Media

After a change to iPhone software, Facebook mistakenly told some advertisers their campaigns weren't as effective as they actually were.

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5 Ways Social Media Data Can Help Your Business

Pixlee

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well.

Data 52
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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We Now Know Exactly How Long Kids Should Use Apps Like TikTok

Forbes Social Media

The Chinese company behind TikTok has created a new youth mode which limits usage to only 40 minutes. It’s only available through the Douyin app, which is similar to TikTok.

Company 67
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5 Ways Social Media Data Can Help Your Business

Pixlee

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well.

Data 52
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How do Bloggers Continue Their Professional Development?

ProBlogger

The post How do Bloggers Continue Their Professional Development? appeared first on ProBlogger. I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired.

Blogger 48
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Why Can’t I Delete Photos From My Android Gallery?

Tweaklibrary

There are instances when you might want to get rid of every last photo that’s there on an Android phone. Maybe you are selling your old Android phone or maybe you have taken your Android phone to a service center. Any personal memory that you have forgotten to delete can easily jeopardize your privacy and if such photos get into the hands of someone with wrong intentions, you know what all can go wrong in the world.

Library 20
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How do Bloggers Continue Their Professional Development?

ProBlogger

The post How do Bloggers Continue Their Professional Development? appeared first on ProBlogger. I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired.

Blogger 48
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7 Ways to Avoid Getting Shadowbanned on Social Media

Hootsuite

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck. But there are many, many, many people out there who are adamant that the shadow is real, and who fear its consequences. (Wait a minute… is this the “shadow” that Ashlee Simpson was singing about ?!).

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How to Create Call Extension Facebook Ads

Jon Loomer

You may want to create a Facebook ad campaign that has the goal of driving phone calls. There are many applications for this, but examples include calling in an order or making a call to discuss services with a salesperson. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. In this post, let’s discuss how these are different from Call Ads, and how you can set up your own Call Extension Facebook Ad today.

How To 205
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Top 10 Social Media Listening Tools for Your Best Audience Insights

Social Media Strategies Summit

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Best Screen Recorders for Mac 2021 For Keeping Moments Clearly “On Record”

Tweaklibrary

Ever wanted to share your winning streak in gameplay with your friends? Were you required to share your Mac’s screen in a presentation? Are you interested in tech-vlogging where you can help users with Mac (or any other operating system’s) troubleshooting ? If the answer to any or all of the questions is yes, you need to know how to record screen on Mac.

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‘Israel’ Trending On Twitter After Congress Pulled Funding For Iron Dome

Forbes Social Media

Conservative politicians took to Twitter on Wednesday afternoon to show their support for Israel, after the Democratic Party leadership in the U.S. House of Representatives removed about $1 billion of funding for the Middle Eastern nation's Iron Dome defense system.

Twitter 97