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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 3% prefer to download a manual or ebook. What does this tell us? Image source.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 311
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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Free Digital Marketing Tools for Content Marketing Support.

Tools 191
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Free Email Marketing Tools to Save Your Valuable Time

SocialFish

Email marketing has special tools to speed up and streamline your workflow. In this article, we’ll tell you what tools are needed at every stage of email marketing. There are three types of free email marketing tools: online services; browser extensions; desktop programs. Email marketing systems that will be of use to you.

Tools 147
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What Is Your Social Media Worth?

The Realtime Report

FootPrint is the new “it app,” now available for download on iPhone and Android. The app authenticates the users’ profiles, giving them a better idea of their value compared to others in today’s market. Search MyFootPrintScore, one word, on Google or the Apple Store, or visit MyFootPrintScore.com to download.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. You can download it for easier access. Image via Sprout Social.

ROI 246
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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If you’ve got room to infuse humor or unusual concepts into your marketing, run with it. Their download rates improved 300%. With a sports theme, of course.

B2B 93