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Influencers- Friend or Stranger?

Laurel Papworth

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.

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Top 10 People Who Influence What Americans Buy

Bill Hartzer

DeGeneres conceals her wealth with ordinary clothes and a gracious attitude, influencing a legion of supporters through her television shows and brand sponsorships. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. Taylor Swift. Michelle Obama.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Indians in Social Media (2009) «

The Marketing Blog

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

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Mixxing In, and Why Early Adoption is Important: A Review of the.

Techipedia: Tamar Weinberg

Already, however, it’s gaining momentum among “Digg refugees&# and folks who don’t feel comfortable on other social networks. Social Desire November 30, 2007 at 5:26 pm Don’t Digg? Then Mixx, Instead » Small Business SEM December 3, 2007 at 9:40 pm Think Digg Has Jumped The Shark? Come Join Me!!

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

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