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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. Source: Mobile Marketer.

Brands 114
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35 Instagram Features All Marketers Should Know [2023 Guide]

Hootsuite

Here are the Instagram features that every marketer should know in 2023 — take notes. Desktop publishing In the days of yore (aka, pre-2021), you could only publish to Instagram via a mobile device. Instagram Guides The Instagram Guides feature allows you to curate content around a particular theme or goal.

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14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

Tools 107
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Essential viral marketing tools

Socialmedia.biz

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. What other viral marketing tools are in your bag of tricks?

Tools 60
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Twitter Marketing: The Complete Guide for Business

Hootsuite

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. 11 Twitter marketing tips, ranked from easiest to most advanced.

Twitter 145