Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 98

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Some key conversations may even slip through the cracks. Track customer sentiment. That’s where sentiment analysis can help you. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

SocMed Sean

MARCH 22, 2022

Over the last couple of years especially, much of the conversation has been in response to politics. However, there were still plenty of nonpolitical conversations to be had on Twitter. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company.

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Twitter Strategy Hashtag Marketing 230

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 139

Analysis Strategy Sentiment Comparison 139

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 119

Examples Social Media Sentiment Influencer 119

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. 78% of people wish they could have a text conversation with a business. P2P Texting stats from Hustle.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 119

Strategy Brands UGC Marketing 119

Firebelly

MAY 27, 2010

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Sprout Social

MAY 15, 2024

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Engagement Using sentiment detection so customer care teams can identify high-priority messages. It doesn’t stop there.

Social Media 98

Social Media Social Media Management Sentiment Collaboration 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Process Sentiment Analysis Applications 107

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? These are questions you might’ve asked yourself more than once.

Brands 107

Brands How To Sentiment Metrics 107

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. This information can be used to shape a data-driven strategy. What is social media intelligence?

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy. After all, it’s a major opportunity.

Strategy 112

Strategy How To Hashtag Team 112

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health. Filter by demographics.

Conversation 92

Conversation Features Sentiment Tumblr 92

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

MAY 18, 2020

People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. Marketers have already adjusted their social strategies in response to COVID-19. Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve.

Conversation 104

Conversation Retail Sentiment Education 104

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. The following tips will help you create queries that step up your social listening strategy.

How To 97

How To Sentiment Template Templates 97

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 100

Brand Monitoring Tools HootSuite Brands 100

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 128

Strategy Brands Hubspot Survey 128

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. Hilton’s strategy to inspire renewed trust and confidence in both travel and their brand appears to include three insight-driven pillars: product innovation, marketing creative and customer connection. Their business depended on it.

Hotels 122

Hotels Strategy Travel Sentiment 122

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Keyhole.co

APRIL 2, 2024

But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy.

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Social Media Strategy Marketing How To 171