Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

Resources 103

Resources Telecommunications Collaboration Project 103

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

OCTOBER 31, 2023

Effective writing prompts spark your creativity and help you write more thoughtfully, so you can better meet your goals. An instructional prompt may read, “Explain the steps needed to upgrade from the Sprout Social Standard plan to the Enterprise plan.” It’s no longer a question of when but how they will adopt AI.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Learn more about how Oktopost’s B2B social media management platform can help your team generate demand for your brand.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 28, 2023

Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. How Sprout helps marketers Sprout handles a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence—giving you more valuable insights for faster decision-making.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JUNE 1, 2021

It’s a chance to emphasize the value of social, learn more about your client’s future strategy and share your vision for the road ahead. Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. How to prepare for client renewal conversations.

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. .” Social media managers live and breathe social.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JULY 22, 2021

Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Join the conversation.

Video 129

Video Social Media How To Trends 129

agora pulse

JANUARY 3, 2020

Brands meeting their KPIs are 3x more likely to have included Twitter in their launch plan , versus the 85% that aren’t meeting their KPIs. So, Twitter is alive and kicking, but how can you grow your Twitter profile without racking up an unsightly social media budget? positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

JANUARY 12, 2021

These clues can narrow your results, help discern sentiment, and track changes over time. Using a social management tool can also speed up the process. Face-to-face meetings are out, so the next best thing is to have periodic check-in calls with customers and leads. Social Media . Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

MAY 3, 2023

No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. This is also another opportunity to demonstrate the power of social data and social listening. For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time.

ROI 97

ROI Cost B2B Organization 97

Keyhole.co

JUNE 19, 2023

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It goes beyond just monitoring social media platforms for brand mentions and hashtags. How does social listening impact customer success?

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Alternatively, if a full-time employee is not feasible within the budget, consider hiring a freelancer or agency to help meet the objectives.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is a good channel for conversations that are better kept private. If your business is closed or social media manager will be away, you can create Away Messages. Here’s how to use Facebook Messenger to meet your marketing goals. Following a conversation, save relevant notes.

Facebook 145

Facebook HootSuite Badge Survey 145

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. million messages throughout the month.

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

JUNE 26, 2023

That way, they always have something worthwhile to post as and when they’re ready, and you can feel confident that everything put up on social media concerning your brand meets with your expectations, and doesn’t put the company at risk (even inadvertently). What is social advocacy?

Social Media 62

Social Media How To Reputation Analytics 62

Sprout Social

JULY 30, 2019

For example, your business goal may be to increase conversions. Therefore, your social media goal becomes increasing conversions from those that visit your site via posts that are part of your strategy. For example, increasing conversions from social by 25% in a three-month span. Social data is so vast.

Metrics 108

Metrics Social Media Analytics Report 108

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace. The best part?

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Keyhole.co

MAY 2, 2024

Learning from your audience To develop engagement in social media, you need to learn what your audiences are talking about. You should focus on conversations that derive meaningful insights, such as brand mentions, industry trends, competition analysis and customer feedback.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

OCTOBER 28, 2019

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Conversion metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Metrics 112

Metrics Social Media CPM CPC 112

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Which is why, of course, your business needs a killer social media strategy. In every industry, there are existing conversations going on. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g. C H A P T E R – 3.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

NOVEMBER 21, 2023

Managing customer service for such a diverse range of beloved business units demands continual innovation driven by consumer insights. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service. It’s what consumers expect What it takes to meet consumer expectations is changing.

Tips 100

Tips Collaboration Marketing Team 100

Sprout Social

DECEMBER 19, 2023

Businesses need to meet their customers with the personalized service they’re accustomed to on other channels. In the early days of social media customer care , speed was the most critical performance metric. It’s not enough to resolve issues quickly anymore. when you walk in the door.

How To 109

How To Survey Social Media Management Training 109

Sprout Social

JANUARY 11, 2023

Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. Example: sentiment). Goal: Track the customer journey across digital touchpoints (including social).

Template 128

Template Templates Social Media Brands 128

Social Media Strategies Summit

AUGUST 17, 2023

There’s no way to monitor this metric yourself unless you fancy asking every single social media user if they caught your latest meme. But it’s built into pretty much every social media management tool and some social media platforms.

Metrics 130

Metrics Social Media Sentiment ROI 130

Sprout Social

SEPTEMBER 5, 2023

You can optimize your social media workflow at every stage—from content creation and publishing to monitoring incoming messages and ongoing social conversations. For example, with a solution like Sprout Social, publishing and scheduling tools alleviate the manual work of executing a social content calendar.

Social Media 131

Social Media Social Media Management Team Collaboration 131

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Timing: Join a conversation too late or too soon, and you risk doing more harm than good.

Authentication 222

Authentication Brands Team Issues 222

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142