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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. This can be challenging for a small business to manage.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. How to leverage natural conversation for customer research. Tips to conduct focus groups on little or not budget.

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Let’s Get Real… Does Your Content Convert?

Pam Moore

Bottom line… does your content convert to real business? Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Social currency = attention + action.

Content 164
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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Do you know how your content directly supports your business goals? Is your content a result of no plan, no goals and nothing more than a random act of content creation? Getting attention is the easy part.

Content 162
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Many small business leaders think they are done with brand when they receive the logo and business card set from the local print shop designer. A logo does not equal a brand.

Apple 139
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How Do I Keep My Facebook Group Alive?

agora pulse

My audience is interested in blogging, so my Facebook group focuses on blogging for small business. Brand your group. It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. For a foodie group, a recipe challenge.

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