Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business? Bottom line… does your content convert to real business?

Content 164

Content Training ROI Compete 164

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Unfortunately many marketers confuse social buzz with social bucks. Unfortunately many marketers confuse social buzz with social bucks. Want the blueprint for social marketing success right now?

Content 162

Content Training How To ROI 162

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with.

Apple 139

Apple Brands Tips Consultant 139

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

The Marketing Blog

MARCH 8, 2010

of tweets, tweet type, conversation type. A quick overview of Indian business twitter scenario. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter).

Study 180

Study Company Web 2.0 Twitter 180

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with.

Apple 78

Apple Brands Tips Consultant 78

agora pulse

APRIL 17, 2018

My audience is interested in blogging, so my Facebook group focuses on blogging for small business. Brand your group. It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. For a foodie group, a recipe challenge.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

My audience is interested in blogging, so my Facebook group focuses on blogging for small business. Brand your group. It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. For a foodie group, a recipe challenge.

Groups 74

Groups Groups Facebook Small Business 74

The Marketing Blog

OCTOBER 10, 2008

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The scope of my blog-posts span across the Enterprise 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

Sample 99

Sample Samples Research Company 99

ProBlogger

JANUARY 30, 2011

This guest post is by Ryan Barton of The Smart Marketing Blog. As I tend to do, I eavesdropped on their conversation. Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want&# impulse is vital to your online success. I’m always up for some good marketing insight!!,”

Buy 45

Buy eBook Compete Small Business 45

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Refine their offerings.

B2B 106

B2B Research Sentiment Marketing 106

Writtent Blog

JUNE 24, 2013

Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. That’s okay.

Small Business 93

Small Business Strategy Content eBook 93

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? Jay : Yeah, and look, I don’t pretend to have any sort of disproportionate Facebook crystal ball, but what I can tell you is that I’ve been doing digital marketing for almost 20 years, and give it a chance, right? Eric : No, I have not.

Yahoo 115

Yahoo Yammer Social Media Software 115

ProBlogger

AUGUST 30, 2015

The topics ranged from how to cultivate your blogging voice, to how to run your blog like a small business, and everything in between. One of the key themes of the event was to make small changes. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Email Marketing.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Here’s why you need to pay attention to Google reviews: Gain trust and credibility Positive reviews of your business tell newcomers “Hey, this place is great!” This encourages more local customers to connect with your business and check you out in person.

Review 83

Review Google Brands Sentiment 83

Small Business Mavericks

JULY 23, 2014

Without knowing what people are thinking, marketers can only guess. Sure, our guesses are based on data, but that data still isn’t like an actual conversation and it has far less influence than a person’s thoughtful input. If you can have a business blog that people read and comment on, you have a real-time focus group.

Comments 93

Comments Focus Group Small Business Notification 93

Hootsuite

APRIL 11, 2022

By automating these basic tasks, you free up your human agents to efficiently handle higher-value engagements that require a 1:1 conversation. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Automate simple customer service conversations. Collect feedback.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Buffer Social

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This could lead to a potential resurgence of Threads as a platform for creators and small business owners.

News 72

News Social Media Marketing Facebook 72

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88