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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. Jon Thomas Story Worldwide [link] [link] Doktor Marketing Is Twitter for Business Even Worth the Trouble?