Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. It could be a sign of where attribution is heading. Let’s go… What Is It?

Advertising 148

Advertising Engagement Class Conversation 148

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Over the years, the definition of what true influence is, has kind of changed, at least in the context on how to measure it and what the criteria is to measure it. Even if it’s low impact. .

B2B 276

B2B Influencer Conversation Social Media 276

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Let's dive in and discover how to create a vibrant and engaged community on the world's favorite visual platform. ?

Communities 56

Communities Engagement Instagram Hashtag 56

Oktopost

JANUARY 31, 2024

For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line.

ROI 62

ROI Engagement Metrics How To 62

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Data 118

Data Engagement Hubspot B2B 118

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

Campaign 147

Campaign Conversation Instagram Metrics 147

Webbiquity SMM

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

MAY 20, 2021

If you’re struggling with employee engagement, you’re not alone. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. In this guide, we’ll break down everything managers need to know about employee engagement. Micromanagers.

Engagement 131

Engagement Survey How To Collaboration 131

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. My Reach Campaign: Concept. Absolutely.

Examples 207

Examples Conversation CPM Campaign 207

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Will joining this conversation help us achieve our current social media goals ? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Adjust your approach accordingly.

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 106

Engagement Tips Loyalty Metrics 106

Jon Loomer

OCTOBER 11, 2023

A part of the country isn’t leading to conversions? Target your page followers, anyone who engaged with your page or posts, people on your email list, or anyone who visited your website. If you have a small budget, the broad targeting approach isn’t likely to yield many conversions. Exclude it. Warm Targeting.

How To 190

How To Groups Groups Campaign 190

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. How to build a social media strategy for your brand? It could be to grow brand awareness , drive conversion and sales, improve customer interaction, or even turn existing customers into advocates.

Social Media 130

Social Media Engagement Strategy How To 130

Jon Loomer

NOVEMBER 13, 2023

Create Reminders Ad To create a Reminders ad, you’ll need to use the Engagement objective. Select “On your ad” as the conversion location in the ad set. Select “Reminders Set” as the engagement type. The post How to Create Reminders Ads for Instagram appeared first on Jon Loomer Digital.

Instagram 179

Instagram How To Eventful Upcoming 179

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Social Media Strategies Summit

DECEMBER 22, 2022

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. With that in mind, we’ve rounded up ten tips and strategies to boost engagement for government on social media. Treat Social Media As a Two-Way Conversation.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

AUGUST 23, 2019

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Keep the Conversation Going . When the opportunity is there, keep the conversation going! If they’ve tried a recipe you’ve shared, ask them how they liked it.

Engagement 131

Engagement How To Communities Comments 131

Social Media Strategies Summit

JANUARY 28, 2021

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

Instagram 130

Instagram Engagement Brands How To 130

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

Engagement 62

Engagement Social Media How To B2B 62

Webbiquity SMM

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Some key conversations may even slip through the cracks. Manually tracking individual mentions is a time-consuming process.

Sentiment 142

Sentiment How To Analysis Trends 142

Jon Loomer

SEPTEMBER 15, 2022

Is it due to the conversion rate? Facebook offers some metrics like Result Rate and Conversion Rate Ranking, but they don’t provide a rate for the number of Conversions compared to View Content, for example. The most glaring need for custom metrics, though, is related to efforts to drive engagement and traffic.

Metrics 214

Metrics Examples Facebook How To 214

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? Define Conversions.

Mobile 161

Mobile Conversation How To Applications 161

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Meanwhile, it was driving more conversions than we knew. Organic Posts and Conversions. Make sure you read that post.

Organization 212

Organization Conversation Facebook Metrics 212

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy. For the sake of conversions, it’s good practice to get straight to the point.

Conversation 161

Conversation Video Content How To 161

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Let’s take a closer look at what these are, how you can create them, and how you might use them. What Page Engagement Audiences Are.

Engagement 190

Engagement Facebook Sample Samples 190

Keyhole.co

JUNE 26, 2023

The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is Engagement Rate? Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. That would gain a high engagement rate.

Engagement 52

Engagement How To Metrics ROI 52

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. Never underestimate the power of positive word of mouth.

Conversation 137

Conversation Review Marketing How To 137

Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

Conversation 98

Conversation UGC How To Analytics 98

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

Conversation 132

Conversation How To Retail Issues 132

Mindjumpers

OCTOBER 17, 2011

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it.

Engagement 254

Engagement How To Feed Feedly 254

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged.

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 90

Conversation Video Tips Embedding 90

Oktopost

DECEMBER 8, 2021

The conversation centers around organic social media reach and how to consistently grow community across the social media channels brands care about and the challenges of driving growth without driving down engagement.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it.

Social Media 135

Social Media How To B2B Team 135