Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). Those are the social currency metrics that really matter.

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Loyalty B2B Metrics Curation 226

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

Hootsuite

OCTOBER 18, 2022

Delight your customers and improve conversion rates. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Increase conversion rates by turning chats into sales opportunities with personalized product recommendations. Increase conversion, loyalty, and customer retention.

FAQ 97

FAQ Price Loyalty Review 97

Oktopost

APRIL 26, 2021

Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. You can increase customer loyalty. The converse is true as well. That brings us to the sixth benefit.

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Engagement Social Media How To Hubspot 156

Ignite Social Media

OCTOBER 6, 2022

Social & Reviews – Protect your brand and drive loyalty across social media and review sites. Modern Chat – Chat with customers in real-time or anytime on your website. Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Pixlee

NOVEMBER 10, 2020

Quickly Curate The Best Content For Each Email Type. Pixlee’s platform helps you easily discover and curate high-quality content to include in your email marketing. Put Products In Context To Increase Conversions. You “get” them, and this understanding is an important building block for earning a prospect’s loyalty.

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UGC Content Curation Apparel 98

Oktopost

MAY 12, 2021

Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Look at Starbucks’ customer loyalty rewards program. What’s Your Platform?

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B2B Communities Brands Loyalty 121

Sprout Social

APRIL 4, 2023

You will then be able to tap into conversations online. With Advocacy platform, you can provide curated, branded content to your team that they can share with a click or two. Brand advocacy creates positive, enthusiastic conversation around your products and services.

Brands 129

Brands ROI Authentication UGC 129

Ignite Social Media

FEBRUARY 13, 2020

When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. Since Instagram has the highest engagement rate , it’s more likely you can start a conversation with your target audience on this social media platform.

Instagram 157

Instagram Marketing How To Collaboration 157

Pixlee

APRIL 9, 2021

Post-purchase communication helps continue the conversation between your brand and your customer, encourages them to maintain affinity with your brand, and buy products that ultimately boost your sales. . Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty.

UGC 52

UGC Loyalty How To Sports 52

Sprout Social

APRIL 1, 2021

Tim Hortons recognizes this by tapping into their social audience to curate shop playlists or toasting their followers to brighten up a grey day. It’s a simple way to use the power of social to build confidence and loyalty amongst your audience. Consider ways to make two-way conversation a bigger part of your content plan.

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Strategy Reputation Film Overview 126

Ignite Social Media

OCTOBER 6, 2022

Social & Reviews – Protect your brand and drive loyalty across social media and review sites. Modern Chat – Chat with customers in real-time or anytime on your website. Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Hootsuite

AUGUST 15, 2022

The chatbot can handle the easy FAQs, and when a customer support rep is needed, they can step in and take over the conversation. Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. Install a chatbot on your Shopify site, too.

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Strategy Discount Marketing Retail 101

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates.

Brands 52

Brands UGC How To Apparel 52

Pixlee

SEPTEMBER 21, 2020

A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Guess’s #InMyDenim TikTok Campaign.

UGC 56

UGC Brands Apparel Content 56

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. You lose chances to track and listen to customer conversations without using a third-party management tool. When you regram another user’s post, you build loyalty with them.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. Along with adding more features like audio auras and artist thank you videos, the brand worked with agencies and data scientists to curate the campaign for 33 markets.

Social Media 119

Social Media Brands Marketing Meme 119

Pixlee

AUGUST 5, 2020

Creating a fully optimized, user-friendly online store is key to driving conversions. . Social media is a great tool for connecting and engaging with customers, but until recently, it wasn’t always easy to drive conversions on even the most popular social platforms. Shoppable Instagram.

Tools 75

Tools Authentication Review UGC 75

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand then curates and posts the best ones on its social channels. This is something Red Bull realized and integrated into its marketing early on.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

JUNE 23, 2021

Perhaps one of the best ways to ensure that your happy customers stick around is by rewarding their loyalty. There’s a reason why loyalty and brand ambassador programs are all the rage right now. We’ve curated 13 helpful articles on how to best declutter your space. Instead, it’s about being proactive.

Strategy 126

Strategy Policies Resources Loyalty 126

Keyhole.co

MARCH 18, 2023

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Pixlee

SEPTEMBER 22, 2021

Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement.

Data 52

Data Social Media UGC Sentiment 52

Hootsuite

MAY 3, 2022

When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies. Since it interacts with humans in real-time, this kind of artificial intelligence is called conversational AI.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Socialmedia.biz

SEPTEMBER 28, 2016

When social media interactions are involved, same-day sales conversions shoot up to 90%. Clearly, brands need to be active on these channels, so they can be a part of the conversation. You can also use social and a curated newsletter to deliver similar content through different channels. Image source: [link].

Engagement 60

Engagement Social Media Curation Newsletter 60

Pixlee

AUGUST 2, 2019

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Brand elements, such as your distinct visual style, mission statement, customer stories, and customer loyalty treatment will help you achieve this.

UGC 51

UGC Loyalty Authentication SEO 51

Pixlee

DECEMBER 21, 2018

We’ve curated the sessions we’re excited for so you can make the most of your time at NRF. Why we’re going: Fashion and clothing retailers, from Levi’s Jeans to HYLETE to Fjällräven use data to optimize their conversions. The future of loyalty: Reimagining the customer relationship. New retail is not omnichannel retail.

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Retail Fashion Loyalty Curation 42

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

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Reddit Tumblr YouTube Review 100

Pixlee

MAY 11, 2021

The ideas offered below are not universal, they have to be A/B-tested, of course, but here are some ways to improve your bounce rate and increase conversions with the help of UGC: 1. UGC helps your online shoppers visualize themselves owning your products, and on-site results in 29% higher web conversions than websites without it. .

UGC 52

UGC Content Metrics Apparel 52

Sprout Social

APRIL 21, 2020

Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. If your inbox is quiet, consider asking your audience what they want to see.

How To 125

How To Social Media Management Metrics Team 125

Oktopost

MARCH 5, 2019

Marketing Land defines it as: “Real-time marketing or ‘RTM’ moments occur when brands and agency marketers react quickly to local, national or global events happening online or offline, in an effort to interject corporate marketing into consumer conversations via social media messaging or boost brand recognition utilizing marketing platforms.”.

Strategy 125

Strategy B2B Marketing Conference 125

Ignite Social Media

DECEMBER 8, 2017

Pinterest: A virtual corkboard that allows users to curate images based on specific interests or shopping habits, Pinterest is driven entirely by visuals. In order to keep developing your strategy, track and adjust it through engagement, reach and conversions. Contact us to get the conversation started. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. Collect and Curate Your Content. Once a social media channel or channels are chosen for their strengths, then comes the fun: content collection and curation through a user-generated content marketing platform, like Pixlee.

UGC 40

UGC Content Authentication Curation 40

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. The goals for the platform were to increase conversions and order value, and to improve the overall authenticity of the Gaiam site. Contact us today for a demo of the Pixlee platform!

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UGC Brands Content Crowdsourcing 65

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why to Use User Generated Content.

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Content UGC Loyalty Nielsen 41