Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Convince & Convert

DECEMBER 12, 2014

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. Social Media Number of the Week: 10. Holy Social! of revenue.

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The Realtime Report

NOVEMBER 28, 2012

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.

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Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social. Remember, you’re the expert.

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Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

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Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.

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The Realtime Report

DECEMBER 31, 2012

What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month.

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Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. And what does that mean for marketers?

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Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. But it would be nice to see the Tumblr site have a more interactive feel. I like it.

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Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? It had timely and shareable content combined with an element of surprise.

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Rebekah Radice

JULY 14, 2017

Do you struggle with gaining traction on social media for your business? I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” If you’ve wondered why social media isn’t working for you, come over and join me!

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Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites.

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The Realtime Report

JUNE 6, 2014

Tumblr: 189 million blogs. via Tumblr. Millennials Are 56% More Likely To Find Brand Content On Social Networks. SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. Is your content ready to find millennial customers?

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Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media.

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Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Convince & Convert

DECEMBER 12, 2014

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. Social Media Number of the Week: 10. Holy Social! of revenue.

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Twist Image

JUNE 13, 2013

How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising."

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Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

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SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Start a Facebook page just so “we can have a Facebook page.

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Convince & Convert

NOVEMBER 13, 2014

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge.

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Mindjumpers

JANUARY 2, 2013

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. The Timeline allowed them to create a great narrative about their brand by filling in content all the way back to 1932 when it all began. An expression of just how important visual content has become. Facebook Timeline.

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Bill Hartzer

DECEMBER 6, 2012

If you are familiar with Pinterest , and Tumblr , then you know how much fun it can be to create a topical board filled with pictures, articles, and videos to share with family and friends. Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. Getting setup on So.Cl

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Rebekah Radice

JULY 14, 2017

Do you struggle with gaining traction on social media for your business? I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” If you’ve wondered why social media isn’t working for you, come over and join me!

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Convince & Convert

SEPTEMBER 29, 2015

.” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

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Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. But still, how many competitors would even consider it in the name of interesting content?

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Twist Image

DECEMBER 6, 2012

How important is a formal education for a career in marketing? My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. I am certifiable.

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Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. It becomes a strange form of content churning as they continually post content to get as many of these likes per post as possible. It''s not just about social media marketing, either. It''s not just Facebook.

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Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Harp Interactive

FEBRUARY 9, 2010

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Provides a snapshot of your social media presence. Tools for Sharing Content: Amplify. Options to post content to 50+ social media sites and more!

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Buffer Social

OCTOBER 16, 2017

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. Click To Tweet.

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Buzzlogix

MAY 1, 2017

Social media has increasingly become a major player in driving your audience to your brands or cause. Based on a recent study by Social Media Examiner more than Eighty-three percent of marketers have integrated social media marketing into their marketing activities.

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Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

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Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Silence can hurt you.

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Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

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Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

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