Keyhole.co

JANUARY 22, 2024

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

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Social Media Guidelines How To Hashtag 52

Hootsuite

FEBRUARY 6, 2023

Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. What is content moderation?

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FAQ Tools HootSuite Content 119

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. Table of Contents.

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Template Templates Social Media Content 145

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Learn how to generate and nurture leads and win business using social media.

Banking 105

Banking Social Media Tips HootSuite 105

Oktopost

SEPTEMBER 30, 2020

Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side. For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas.

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Social Media Guidelines Advertising Consultant 125

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. But fresh, quality content that attracts users’ attention and keeps them informed is important. And you’ll never find yourself staring at a blank content calendar again. Company news.

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Examples Social Media Brands Content 145

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Social Media HootSuite How To URL 140

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. What is content curation?

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Curation Data Content UGC 141

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. The results have been extremely positive, with Josh noting that the influencer content has consistently outperformed their traditionally created social ads. Watch the video below.

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Influencer Retail Marketing Discount 112

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

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Eventful Social Media How To Sports 115

Later

SEPTEMBER 18, 2020

If you’re struggling to come up with new and fresh social media content ideas, don’t panic — there are a number of ways you can refresh your posts. In this blog post, we’re sharing 25 social media content ideas to help level up your strategy. Let’s get started! View this post on Instagram.

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Social Media Strategy Content UGC 97

Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Voice and tone.

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Template Templates Social Media Guidelines 145

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post. Below, we’ll explain the benefits of zero-click content.

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Content HootSuite Sentiment Metrics 97

agora pulse

MARCH 10, 2020

This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Instagram Content Strategy. How to create a strong Instagram content strategy . Tutorial content .

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Social Media Management Instagram Social Media Hashtag 159

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Video Social Media How To Trends 129

Hootsuite

AUGUST 3, 2023

Social media is kind of magical, right? Even if you don’t take your social media content too seriously, the U.S. The SEC can — and will! — hold businesses accountable for the things they say on social media platforms. After all, you’re using social media to build your brand , not commit fraud.

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Social Media Tips HootSuite Policies 85

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation.

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Social Media Brands HootSuite Policies 97

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

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Social Media Tips Guidelines Hashtag 145

Hootsuite

JULY 5, 2022

Not every social media manager is a pro graphic designer, but it’s often an expectation of the job. Read on to learn how to make social media graphics that look professional. What are social media graphics? Social media graphics are pieces of visual content that are shared via social networks.

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Social Media Template Templates How To 110

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab.

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HootSuite Feed Feedly Instagram 82

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

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Social Media Management Skills Social Media Banking 155

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. 1 thing you need to do is pause all scheduled content and take a step back to assess the situation. Sometimes, you get sideswiped.

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Social Media Social Media Management Issues Team 199

Later

JULY 8, 2020

Are you looking to learn how to use stock on social media? Stock assets can help elevate your content strategy while saving you time and money. Table of Contents. Why Use Stock on Social Media? The Benefits of Stock on Social Media. How to Find the Best Stock Assets for Social Media.

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Feed Feedly How To Instagram 103

Ignite Social Media

FEBRUARY 16, 2017

In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. Here are a few tips to make digital marketing assets shine on social media. Want to take your social content to the next level? Get your hands on the raw assets. Make it engaging.

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Social Media Tips Marketing Guidelines 158

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

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Social Media Strategy Guidelines Template 113

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

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Influencer Social Media Marketing How To 145

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

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Platform Social Media Reddit Hosting 142

Ignite Social Media

OCTOBER 24, 2018

While a lot of brands are already beginning to consider dos and don’ts for their holiday content , it’s important to make sure you don’t get caught up in future content so much that you forget to respond to audience needs now. Oreo’s Instagram feed is one I’ve admired over the years. DAISY BRAND.

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Content Guidelines Feed Feedly 126

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

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Social Media Tips Guidelines Hashtag 145

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

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Social Media UGC Tips CPM 175

Hootsuite

OCTOBER 29, 2019

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Tweets that include visual content are three times more likely to get engagement. Bonus: Get the always-up-to-date social media image size cheat sheet.

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Social Media Engagement Tips Content 110

agora pulse

JUNE 29, 2020

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.

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Social Media Engagement How To Groups 104

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge. Facebook video specs.

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Video Social Media Resources YouTube 144

agora pulse

MAY 8, 2020

The social media platform is for so much more. Twitter may be more known for political posts and arguments these days, but it can still be a great platform to connect with clients and to build your business or social media agency. Creating content that people love. Think Twitter is just for rants?

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Social Media Management Social Media Twitter Hashtag 170

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Put together a professional profile.

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Journal Social Media How To Hashtag 121

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

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Template Templates Social Media Social Networking 167

agora pulse

DECEMBER 27, 2019

Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media. Facebook Etiquette.

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Social Media Tips Hashtag LinkedIn 152