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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.

comScore 299
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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389
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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Not only does it tell you the address of the business but can also include menus, reviews, how to make a reservation and even the option to book a ride.

comScore 111
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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Vocus 185