Remove comScore Remove Review Remove Social Media Remove UGC
article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.

comScore 299
article thumbnail

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

When it comes to social media, user-generated videos offer tremendous potential for shareability. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. Social media also provides the perfect platform for creating fun competitions and contests. Why is that?

Video 60
article thumbnail

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40
article thumbnail

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40