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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Product research can take a long time.

comScore 299
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389
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Study: User-Generated Video Reviews Just As Effective as Professionally Produced TV Ads

Bill Hartzer

comScore, Inc. The results indicate that the highest performing user-generated product reviews contained many of the sales effective elements seen in professionally-produced television commercials. User-Generated Video Reviews Exhibit Sales Effective Content. See example videos here: [link] ).

Study 94
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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Not only does it tell you the address of the business but can also include menus, reviews, how to make a reservation and even the option to book a ride.

comScore 111
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Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ).

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here.

comScore 156
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New Leapfish Demo Brings Even More Search Engine Power To The Table

Bill Hartzer

Not too long ago, LeapFish unveiled a demo of it’s new multi-faceted search engine to the public, and it was received with warm reviews, although it did contain many glitches that needed to be worked out. comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore.