Century 21 Targets First-time Home Buyers With Social Gaming
The Realtime Report
OCTOBER 24, 2012
Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Most SimCity Social players fit into CENTURY 21′s target age group of 25-34 year-olds — the largest demographic of homebuyers, according to the CENTURY 21 blog.
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