LinkedIn Provides New Segmentation Options for its Company Engagement Report
Social Media Today
MARCH 2, 2023
LinkedIn's Company Engagement Report shows you how employees from specific companies are engaging with your LinkedIn updates.
How companies use video content on social media
Visually SM
JULY 31, 2020
If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.
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LinkedIn Launches DMs for Company Pages
Social Media Today
JUNE 7, 2023
A new DM option for your LinkedIn strategy.
LinkedIn 213
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LinkedIn Expands its Company Commitments Display to More Surfaces
Social Media Today
APRIL 19, 2023
LinkedIn's Company Commitments enables businesses to showcase relevant causes that they align with.
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Four Easy Ways To Improve Your LinkedIn Company Page
Webbiquity SMM
DECEMBER 13, 2018
When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Here are a few tips that will help to boost your company’s profile on LinkedIn. Your company logo and header banner are the very first things people will see when they land on your company page.
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LinkedIn Expands its Company Commitments Display to More Surfaces
Social Media Today
APRIL 19, 2023
LinkedIn's Company Commitments enables businesses to showcase relevant causes that it aligns with.
Company 148
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.
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Everything You Need to Know About LinkedIn Live
Oktopost
APRIL 29, 2024
Vanessa Lowe takes us behind the scenes of how NXP Semiconductors mastered LinkedIn Live, uncovering the trials, triumphs, and techniques that led to their impressive results. ” NXP Semiconductors has recently been experimenting and refining its LinkedIn Live strategy, with incredible results.
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LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products
Social Media Today
DECEMBER 15, 2020
LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.
Products 218
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Seven Skills Every Social Media Manager Needs
Webbiquity SMM
NOVEMBER 15, 2022
Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.
How to use LinkedIn hashtag analytics to boost content reach
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”
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Eight Fascinating Facts About B2B Social Media Marketing for 2023
Webbiquity SMM
DECEMBER 6, 2022
How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.
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LinkedIn Adds New Company Page Roles to Provide More Management Options
Social Media Today
DECEMBER 10, 2020
LinkedIn is rolling out some new company page roles which will provide more ways for page admins to manage their presence.
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LinkedIn Elevate & What It Means for Employee Advocacy on Social Media
Ignite Social Media
MARCH 11, 2020
Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. What does this mean for employee advocacy on social media? Check out our Services here.
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LinkedIn Launches DMs for Company Pages
Social Media Today
JUNE 7, 2023
A new DM option for your LinkedIn strategy.
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7 Top B2B Social Media Trends
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.
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12 CEOs You Should Be Following on Social Media
Social Media Strategies Summit
OCTOBER 21, 2021
Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Profiles: LinkedIn. Profiles: LinkedIn.
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Looking to take a break from LinkedIn? Here are some great ways to do it
SocMed Sean
APRIL 21, 2022
Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. But LinkedIn isn’t for everyone. What does it mean to disable or delete a LinkedIn account?
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7 Proven Strategies to Boost Social Media SEO in 2024
Convince & Convert
DECEMBER 15, 2023
User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?
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LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options
Social Media Today
FEBRUARY 23, 2021
LinkedIn has added some new tools for company pages, facilitating employee advocacy, audience data gathering and promotion.
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LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options
Social Media Today
SEPTEMBER 2, 2020
LinkedIn is adding some new Company Page features focused on maintaining employee connection and maximizing outreach opportunities.
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LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites
Social Media Today
JULY 1, 2020
LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and a new limit on company page invites.
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LinkedIn Adds Native Post Scheduling for Company Pages, New Audio Event Options
Social Media Today
MARCH 21, 2023
A range of new updates for LinkedIn Company Pages.
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LinkedIn Publishes Top 50 Companies to Work for in 2021 Listing, Based on Platform Data
Social Media Today
APRIL 28, 2021
LinkedIn has published its 2021 listing of the top companies to work for, which takes into account a range of on-platform data indicators.
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The 2024 Guide to Social Media Strategy for Executives
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.
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What is the Future of LinkedIn Marketing?
Ignite Social Media
MAY 6, 2021
Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.
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How To Maximize LinkedIn Hashtags For Enhanced Visibility
Keyhole.co
MAY 9, 2024
Hashtags are not just for Instagram and TikTok, they are also great for your LinkedIn posts. To get them working to their full potential, you need to create an effective LinkedIn hashtag strategy and understand how data can guide you towards better visibility. Are hashtags effective on LinkedIn?
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LinkedIn’s Rolling out Company Page Messaging to All Brands
Social Media Today
MARCH 26, 2024
LinkedIn’s making messaging available to all brands in the app.
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LinkedIn Adds New 'Products' Tab to Company Pages to Highlight Specific Products
Social Media Today
DECEMBER 15, 2020
LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.
Products 148
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Top LinkedIn Demographics That Matter to Social Media Marketers
Hootsuite
MARCH 11, 2020
LinkedIn is the biggest social platform that caters directly to business professionals. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics.
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LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages
Social Media Today
JANUARY 19, 2022
The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.
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LinkedIn’s Rolling Out Company Page Messaging to All Brands
Social Media Today
MARCH 26, 2024
LinkedIn’s making messaging available to all brands in the app.
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Why social media is an invaluable tool for sales executives
Oktopost
APRIL 28, 2024
Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?
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LinkedIn Adds Newsletters for Company Pages, Updated Campaign Manager Navigation
Social Media Today
MARCH 22, 2022
The option will provide another way to engage your LinkedIn audience, and maintain contact.
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag
Ignite Social Media
JULY 27, 2020
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. By 2024, the US alone will have nearly 71M LinkedIn users or just over a quarter of the population.
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The 13 Social Media Customer Service Stats You Must Know
Convince & Convert
DECEMBER 6, 2023
And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.
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Small Business Social Media Marketing Strategies
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)
Buffer Social
DECEMBER 14, 2023
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.
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101 10 Tips to Help Optimize Your LinkedIn Company Page
Social Media Today
JULY 26, 2019
Is your LinkedIn optimized for engagement? Here are ten steps to help improve your LinkedIn company page performance.
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LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics
Keyhole.co
MARCH 28, 2024
LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!
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