Bill Hartzer

JANUARY 25, 2024

The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.

Policies 95

Policies Influencer Guidelines Proposal 95

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Social Media Today

DECEMBER 17, 2019

A new report from data analytics company Klear looks at the evolution of influencer marketing on Instagram.

Influencer 152

Influencer Report Instagram Marketing 152

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. Even partnering with influencers offline can fuel social buzz, as Topicals demonstrated.

Report 111

Report Brands Library Sentiment 111

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.

Influencer 95

Influencer Collaboration Embedding Campaign 95

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 94

Analysis Report Examples Tools 94

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 107

ROI Influencer Marketing Survey 107

Visually SM

JULY 31, 2020

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. The same report stated that promoted tweets with videos can save more than 50% on the cost-per-engagement investment. The influence of social media posts is real. Product demo.

Social Media 246

Social Media Video Company Content 246

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities.

Influencer 229

Influencer Campaign Retail Survey 229

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

B2B 225

B2B Social Media Marketing Influencer 225

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. Spontaneous manifestations about a company draw attention. We are in the age of influencers, after all. It turns out that as much as they have a great impact on the audience, influencers are paid. Social media can help.

Company 130

Company Brands UGC Reputation 130

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Yet, simply being active on LinkedIn won’t guarantee success.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

MARCH 2, 2023

Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. Organic or paid, Instagram Story or LinkedIn Live, micro-influencer or employee advocates – there is a myriad of options available today.

Company 62

Company B2B Apple YouTube 62

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Let’s imagine you have a company blog. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. The opposite is true. Your customers are waiting for you.

Report 66

Report Atlassian Brands Sentiment 66

The Realtime Report

NOVEMBER 5, 2017

Tips To Build Social Presence and Influence. Presence decides purpose and influence decides power. If you’re talking about brands, products and companies, do your homework and learn as much as you can about what you’re writing on. Social influence depends on content and content is everywhere. Choose your social media.

Influencer 188

Influencer Tips Review Social Media 188

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Oktopost

APRIL 2, 2020

Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy. Social media reporting helps solve two problems. A good social media report should be concise and easy to digest. Data Insights are Hard.

Report 126

Report Social Media Tools ROI 126

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Influencer 172

Influencer Social Media Survey Policies 172

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%).

Buy 91

Buy Influencer Products Social Media 91

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

Template 112

Template Templates Report Social Media 112

The Realtime Report

FEBRUARY 22, 2019

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. Reporting in the SEO world is one of the most important factors one should consider before starting to work with a company.

SEO 93

SEO Company Mobile Trends 93

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company. Absolutely.

Company 124

Company B2B Loyalty Survey 124

The Realtime Report

AUGUST 14, 2020

Blockchain: Bloggers, Influencers and Branding. Alongside banks and new fintech companies, players from other non-monetary markets additionally focused on this innovation and are searching for approaches to make the most of the opportunity it gives: the Diamond sector, the Internet of Things, the management of information.

Blogger 113

Blogger Influencer Brands Applications 113

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 Further, it is remiss to suggest influencers themselves are immune to mental health issues. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Ignite Social Media

OCTOBER 16, 2018

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit? LESS IMPORTANT 1: How many influencers will each program provide?

Proposal 105

Proposal Influencer Marketing Apple 105

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. With this structure, one person is assigned to oversee the company’s social media channels. Mid-scale teams often need external support in reporting, paid media, and content production.

Team 167

Team Social Media Social Media Management How To 167

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71