Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? This qualitative social data reveals customer sentiments, preferences and experiences. Applying these insights impacts your business strategy in two ways: 1.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Keyhole.co

JANUARY 24, 2024

million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Being engaged on social is vital to protecting their brand and retaining customers.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement?

Social Media 124

Social Media Sentiment Data Team 124

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best? A well-set-up social listening strategy will answer all of these questions and more. It’s also a process that never ends.

Advertising 105

Advertising Social Media Strategy Tools 105

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024. Remember, high engagement translates to greater brand influence and a higher chance of conversions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

MARCH 10, 2022

As someone specialized in Demand Gen, I have to ask myself hard questions. Every day, we ask ourselves the same questions—What’s working? I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

SEPTEMBER 10, 2020

Hey, fair question. Defining UX (user experience) is tricky because there’s so much that goes into it, but let’s give it a shot: UX (user experience) represents how people engage and interact with your product, including emotions related to your brand. Companies that invest in UX score a huge ROI. Sounds good, right?

Tips 126

Tips Sentiment Marketing Real Estate 126

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. In our increasingly digital environment, consumers engage with brands online in more ways than ever before. Sharing content related to the company or brand. How Does Social Listening Work?

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy.

Report 110

Report Brands Library Sentiment 110

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Searching for positive feedback isn’t just about giving yourself a pat on the back; you can use it to thank your most loyal customers and score some easy engagement.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. How does our sentiment compare to theirs?

Social Media 74

Social Media Banking Brands Sentiment 74

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The alignment between your social media campaign and your brand / company goals and stated values.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. With the right tool, you can easily determine the attributes of your most engaged followers. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are.

Data 140

Data Social Media Sentiment Team 140

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This lets you answer the questions: What are the popular hashtags in your niche?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf.

Sentiment 134

Sentiment How To Marketing Analysis 134

Sprout Social

OCTOBER 15, 2020

You can also keep an eye on potential crises and respond to questions or criticism before they get out of control. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Oktopost

JUNE 4, 2020

No longer a tool to curtail employee social media usage by force, a social media policy for employees today can empower, engage and delight employees and customers alike. Before we can answer these questions, it’s important to understand what a social media policy for employees is and what it isn’t. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. We know the saying, “All PR is good PR.” Consider your user requirements.

Social Media 59

Social Media How To Metrics Sentiment 59

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Company’s name: 55%. Customer Requests, Questions, and Concerns. Do you want more engagement? Company Name.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. These questions can all be answered based on conversations that are already happening. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.

How To 255

How To Sentiment Issues Social Media 255

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

JANUARY 19, 2022

This can give you actionable business insights by answering questions like: What are your audience’s demographics? Product positioning identifies where in the market your product fits and what makes it unique by answering questions like: What are its features/what does it do? Engagement (especially shares). Age, location, etc.).

Products 135

Products Social Media FAQ Sentiment 135

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have. From the left navigation panel, select Sentiment. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Here’s what this means in terms of user engagement. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52