Audiense

JULY 13, 2018

With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry. Engagement. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies. Share of voice.

Data 68

Data Sysomos How To Upcoming 68

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Radian 6 – This application allows you to engage with your customers via social media.

Cymfony 152

Cymfony Social Media Tools SM2 152

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Sysomos ). rd of today’s marketers.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A feature-rich, realtime social media monitoring and engagement tool. Convert PowerPoint presentations to Flash, or into YouTube videos? Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JANUARY 11, 2011

One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. By no means perfect, but much more illustrative than follower counts. Share of Voice. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. The ROI of Social Media.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Writtent Blog

APRIL 25, 2013

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: Sysomos ). 10) 33% of B2B companies use blogs. 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Proactive Report

JANUARY 10, 2011

Mark Evans wrote this week in the Sysomos blog. Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media. Your agency can do a lot of preparation and support.

Social Media 93

Social Media Sysomos Flickr Training 93

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. There’s a difference between blogging, and having a company blog that you update so often. Or that consumers believe that blogs are the most useful form of content

Sysomos 88

Sysomos Hubspot SEO ROI 88

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Danny WhatMough

MARCH 14, 2011

Sysomos had an interesting post recently arguing why websites shouldn’t be replaced by Facebook Pages and on NMA today, Reputation Online Editor Vikki Chowney discusses why brands should take a slightly different viewpoint and see Facebook as more than just an outpost for campaign led activity. Brands flocking to Facebook.

Platform 65

Platform Sysomos Facebook Film 65

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. There are many monitoring tools on the market now. ViralHeat Read a review.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise.

Social Media 251

Social Media Klout Influencer Feed 251

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. They could be saying something positive or negative about your company. Customer engagement – Engage with the customer directly through the platform on Facebook or Twitter.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Writtent Blog

JUNE 29, 2016

Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing. of all bloggers @Sysomos Click To Tweet. Source: Sysomos. Source: Enchanting Marketing. Source: Enchanting Marketing. And How?),

Examples 97

Examples Tips Content Hubspot 97

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook?

Class 268

Class Facebook Privacy Public Domain 268

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify top followers and fans, see recommendations on when to post and who to engage, and pre-schedule posts. ” — MarketingLand. 6) BrandWatch.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Don’t get me wrong.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch).

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. The blogosphere is especially demanding of something “real.”

Influencer 122

Influencer Ustream Authentication Social CRM 122