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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. This has implications for several functions within companies: Sales. I came away impressed. Community management.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments. Engagement, Shares, Comments. Here are the top ones: 1. Referrals.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. Image: The IBM Curiosity Shop via Flickr, CC 2.0.

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11 best social media listening tools

Unmetric

This indicates that you missed out on looking at 30% of possible engagement for your brand. I t’s a marketing automation tool with a listening feature that helps increase your brand’s visibility and engagement on social media. About 30% of the tweets that mention brands neglect to use their Twitter handles. . Clarabridge.

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Sure I love the conversation but…

Direct Marketing Observations

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know. Great for us but what about B2B ? An outcome. A means to an end.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. The company was founded by Thibault Hanin and Loic Moisand in 2006. AgoraPulse.