Sprout Social

FEBRUARY 8, 2024

These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service. In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes.

How To 103

How To FAQ Issues Software 103

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 78

Review Social Media Management Price Collaboration 78

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? In B2B SaaS, this is more complex.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 135

Template Templates Social Media Tips 135

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 101

Reputation System Brands Knowledge Base 101

Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 94

Social Media Health Care Tips Policies 94

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.”

Social Media 97

Social Media Strategy Team Review 97

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks.

Authentication 89

Authentication Examples Class Team 89

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 90

Video Film Content How To 90

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

SEPTEMBER 14, 2023

Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. And Zara’s robust creator strategy is a great example of how diverse creators can provide actionable and personal “how-tos” using a company’s products.

Strategy 120

Strategy Brands Content UGC 120

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? These guidelines differ from social media policies or social media style guides.

Guidelines 79

Guidelines Template Templates Social Media 79

Keyhole.co

OCTOBER 20, 2022

For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares. Let’s plug this into the equation: Company A’s Engagement Rate = 350 / 10,000 x 100% = 3.5%. Manually calculating engagement rate for each social media account? Request A Demo. Final Words.

Engagement 105

Engagement Metrics ROI Comparison 105

Oktopost

MARCH 24, 2022

Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022.

Examples 107

Examples Campaign Brands Reputation 107

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Their website lists tools and services categorized by department, industry, and company type.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Maybe it’s time to staff up your customer service team or invest in an AI chatbot to provide instant responses.

Sentiment 106

Sentiment How To Analysis Review 106

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity.

Instagram 90

Instagram How To Retail FAQ 90

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media?

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Sprout Social helps power that effort with our Glassdoor integration. Regularly monitor Glassdoor company reviews. You need to respond to them too.

Review 93

Review FAQ Construction Metadata 93

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. Introduce your team. Promote a discount with stickers.

Instagram 122

Instagram Engagement Brands Avatar 122

Oktopost

MARCH 23, 2020

Social Marketing . Marketing Manager, Social Media Manager, PR Manager. Social Media Post Schedulers , Analytics, Brand Watchers. Marketing Manager, Digital Marketing Manager. This is great for new team members. Stakeholders. Email Marketing.

Marketing 98

Marketing Metrics B2B Software 98

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. Employee advocacy can take many forms, but the most common and effective channel is social media. It’s not just the company that benefits. For salespeople, an employee advocacy program can provide a great basis for social selling techniques.

Social Media 111

Social Media Guidelines HootSuite How To 111

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

AUGUST 3, 2023

1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo What is the SEC? For instance, tweeting a lie that your car-manufacturing company is about to put out a flying car would be a real no-no.

Social Media 86

Social Media Tips HootSuite Policies 86

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. Sign up for a free trial or schedule a demo today! 2: Zoho Social.

Social Media Management 102

Social Media Management Social Media Tools Tweetdeck 102

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. With the right software, companies with minimal resources can compete with the big boys. Seriously, just imagine what your marketing team could accomplish with a little (digital) helping hand.

Tools 100

Tools HootSuite Price Marketing 100

Oktopost

APRIL 10, 2024

However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

agora pulse

MARCH 5, 2019

A how-to post would work well for beauty products, fashion, crafts, hair, cookery, tech, or any other gadget that can be demoed. Behind-the-scenes photos and videos are ideal for giving your fans a feel for your brand personality, amazing team members, and awesome working environment. Let different teams (e.g.,

Social Media Management 119

Social Media Management Instagram Social Media Content 119

Hootsuite

AUGUST 6, 2021

Find out why you need to invest in your social team—and how to do it. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, social media managers are a core part of the modern marketing department.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. Platforms retain social media content, but only for so long.

Social Media 90

Social Media Guidelines Policies API 90

Hootsuite

JULY 13, 2023

Hootsuite Try for free Hootsuite is a comprehensive social media management tool that makes it easy to schedule posts, monitor conversations, and measure performance across all major social media networks. Team: $249/mo billed annually. Some of them are free and don’t require a Hootsuite user account!

Comparison 76

Comparison HootSuite Hubspot Price 76