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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. But how is your video marketing performance?

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Facebook Whisleblower Outlines Conflicting Motivations in the Company's Approach to News Content

Social Media Today

A former Facebook employee has provided new insights into how the platform approaches divisive content, and the impacts that can have on society,

Company 182
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities.

B2B 225
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Zuckerberg Says That Facebook Will Start Adding Labels to Rule-Breaking Content From Politicians

Social Media Today

With more companies joining a planned boycott of Facebook ad spend in July, CEO Mark Zuckerberg has said that Facebook will start labelling content from politicians which break platform rules.

Content 218
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Digital Medical Companies Funnel Patient Data To Facebook For Advertising

Forbes Social Media

Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

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