Trending Sources

Multi-Company Groups Being Tested in Facebook at Work

SocialTimes Facebook

Facebook is testing a multi-company groups feature within its Facebook at Work offering for businesses. Reader Geoffrey Moffett of Triovia shared the screenshot and video below with SocialTimes, adding that Facebook will begin charging businesses $3 per active member for Facebook at Work in December.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders.

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral ( eMarketer ). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.

Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)

SocialTimes Facebook

Facebook has introduced several features and initiatives aimed at boosting the presence of media companies on the social network, so why are those media companies seeing their reach per post nosediving? However, that strategy proved unsuccessful, as those media companies’ pages saw average reach per post sink, dropping by 42 percent in May compared with January.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Spin Sucks

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. My guess is many people or companies say, “Let’s start a blog!” Those companies aren’t blogging because it’s hard. I get it.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas. Be yourself even if it is a company blog. Enjoy! Ask your readers what they want you to write about.

Facebook, a Company without a Vision

Geoff Livingston

Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook. Without a viable vision, one must wonder what the future holds for Facebook? And Facebook is experiencing a significant decline in desktop usage.

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. You’re focusing only on Facebook and Twitter. You have a lack of cadence. Call me. Come on, people!

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. Create a LinkedIn Company Page. How to Use LinkedIn Company Pages.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. If you notice developers are active on Twitter, as opposed to Facebook, adapt your strategy and focus on Twitter. Get Blogging. Set Goals and KPIs.

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15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

Shift Digital

2013 is quickly approaching which means it’s time to reevaluate your social media endeavors including your Facebook Page engagement strategy. So whip out your pens, pencils and tablets and let’s start making some plans for next year on how to increase Facebook engagement! In 2012, we’ve seen a number of updates and changes at Facebook. H old a contest.

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department or a person whose sole position is dedicated to Facebook , Twitter , Google +, LinkedIn , and more.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London Monday. Reports about Facebook at Work began surfacing as early as November 2014 ( here and here ), and the social network officially announced in January 2015 that it was testing the product with pilot companies.

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Respondents were also asked how company leaders are performing on social media. only 4% think that a leader?s

Facebook Generates Business for Companies That Use It! [Infographic]

Mindjumpers

Tweet When we discuss the ROI on Facebook, we often come across different opinions about it. While a lot of businesses focus on building sustainable relationships and creating buzz through Facebook, a lot of them want to generate direct revenue from it. I found it really interesting that a lot of companies designed their Facebook page, before their website. Infographic].

How Companies May Pay You to Use Facebook

Ari Herzog

The above screenshot is taken from one of my Facebook friend’s walls. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. Say you like your gym’s Facebook Page. You decide who can see what you share on Facebook.

Can Facebook Communities Replace Company Websites?

Firebelly

Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Of course, as long as the Facebook page is managed properly –. For one, effort should be taken to make the Facebook page effective as a community tool. Blog community Facebook statistics websitesProbably.

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Are we experiencing a tech bubble in shares of social media companies? Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. The company is projected to be worth $100 billion by the time it goes public in 2012. billion.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. Facebook, Twitter, G+, Instagram graphics + a lot more. I’m pretty damn proud of that. I love them.

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

The Realtime Report

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. Companies in the UK, Italy, Australia, France, Colombia and Indonesia all have response rates in the low- to mid-40′s. What gives?

Twitter for companies

Sherrilynne Starkie

Twitter for companies infographic. PLEASE LIKE MY FACEBOOK PAGE. This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Related posts: Pinterest for business. The social customer. Wikipedia rules the waves. Click here to start to receive my newsletter. Related articles. Twitter Engagement Cheat Sheet [Infographic].

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. Facebook is Far More Important for Customer Service Than Twitter. But according to our study, this Twitter-centric model of social media customer service may be misplaced: 71% of social media complaints are logged on Facebook – 17% on Twitter.

Content Development for B2B Companies

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! Are you ready for this week’s Facebook question? Sean McGinnis responded to Tom on the Facebook wall, after he asked the question, and a short discussion was had. But content for B2B companies can no longer be ignored. You guys listened so well last week. It’s OK. Head over there now. Hurry!

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

Companies’ Use of Content Marketing Is On the Rise [infographic]

Mindjumpers

Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. Social Media companies content content marketing context Facebook Infographic Marketo Twitter

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

For Social Success: Think As A Media Company

Mindjumpers

Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. Similar Posts: Facebook Is Global, But Social Is Local. Community Management Content Marketing Engagement Facebook Marketing & Communication Social Media The Social Newsroom content marketing conversation touch points

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

The Complete Guide to Facebook Marketing

Sprout Social

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Get started on Facebook Advertising. Check out Your Current Facebook Page.

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. Facebook is not your friend.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

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Why B2B Advertisers Need Facebook

SocialTimes Facebook

With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. This means a lot of marketers–particularly smaller businesses–need to start prioritizing Facebook. Here are four reasons why: Scale: Facebook is substantially larger than LinkedIn– 1.79 On Facebook, advertisers can create custom audiences based on engagement (e.g.,

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn. But “use” and “success” are two different things.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page. Make sure you utilize the LinkedIn company page banner. Let people know who you are.

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Most of us have experienced it before – introduced in meetings as “our Facebook girl” or “we’re not really sure what he does” or “you’re lucky, you get to play on Pinterest all day.” Really. That’s the magic pill.

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

While going through the process it also occurred to me that companies are setting themselves up for significant problems should they ever have to fire the person who established their organization’s various social media presences because, in many cases,company pages or accounts are linked to personal accounts. Facebook. They should. Linkedin. Twitter. Pinterest. Google+.

What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

What should you do when you get negative reviews on your Facebook page? How you handle them defines your company culture and public perception. pub The Illicit Still handled the following negative review on its Facebook page. The shop’s owner, Elisabeth Poe, felt that the march was counterproductive and expressed that on her Facebook page. Should you ignore them?