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What's your social currency?

Akamai Marketing

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. 640 Million on Facebook.

Lurker 203
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Put another way, if you believe this study, that means more than 80% of release headlines are not optimized. These fine folk did: Jan.

News 274
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Image: Kemp Edmonds via Flickr, CC 2.0

ROI 169
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When #measurePR Became A Campfire

Waxing UnLyrical

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146
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Weekly Roundup: Trick or Treat

Waxing UnLyrical

The Halloween theory of social media , from Richard Bailey’s PR Studies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. How to celebrate Halloween social media style , from New Media Strategies. Why: pure fun. Though it might be lost on the kids coming to collect their candy.

Postrank 129
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Weekly Roundup: The New Year Edition

Waxing UnLyrical

My books of the year , from Richard Bailey’s PR Studies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Why: smart stuff mixed with commonsense. Regardless, thanks for visiting!

Postrank 124