Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Harness the power of hashtags. Do hashtags work anymore?

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Keyhole is world’s the top company for hashtag research. When competing in the social arena, knowing is half the battle.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

APRIL 18, 2023

This can help brands create more relevant and engaging content in the future, leading to increased brand awareness, loyalty, and potential conversions. It can help you assess the effectiveness of your content, engagement, and marketing efforts in attracting new followers and growing your online community.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram. Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram. Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Maximize Twitter video content.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. NPS gives you a bird’s eye view of your brand’s performance that sees beyond sales volume by focusing on loyalty and willingness of customers to recommend your product or service.

UGC 52

UGC Apparel Content Hashtag 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. One way is through brand advocacy. Who is producing content about your brand?

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

DECEMBER 22, 2022

By engaging with its audience, Nike fosters a deeper connection and builds loyalty. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Following viral trends.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. It also results in users forming online social communities fueled by the brand, increasing its reach. Market research can help you use trends and hashtags effectively to create funny but non-offensive content.

Engagement 52

Engagement Social Media Strategy Meme 52

agora pulse

SEPTEMBER 21, 2019

This may explain how Tom’s of Maine tripled its community by using micro-influencers and spending $0 on ads. Consumers care more about what’s in it for them, how you are serving the community and why an influencer fits into this. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

This may explain how Tom’s of Maine tripled its community by using micro-influencers and spending $0 on ads. Consumers care more about what’s in it for them, how you are serving the community and why an influencer fits into this. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Are you listening?

Reddit 99

Reddit Tumblr YouTube Review 99

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

FEBRUARY 22, 2023

Response rates have serious impacts on customer satisfaction, loyalty and retention. For example, Sprout’s Competitive Analysis Report reveals how you stack up to your competition via metrics like share of voice, positive sentiment, total engagements and overall conversation volume.

Social Media 131

Social Media Trends Loyalty Data 131

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Athleta community! Build brand communities. While brand communities have existed long before social media. Give back to the community. Humanize your brand. Key takeaways.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. This information can help businesses understand their overall audience demographics and brand sentiment. Certain communities embrace specific slang or emoji use.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

DECEMBER 9, 2020

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Boost customer loyalty. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS).

Tips 123

Tips HootSuite Survey FAQ 123

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. Improve data quality. Data drives most decisions in the social media world.

Data 108

Data Social Media Strategy CPC 108

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. That’s where social media listening comes in.

HootSuite 111

HootSuite Brands Price Collaboration 111

Sprout Social

SEPTEMBER 2, 2021

Especially, since business’ top three social media goals (brand awareness, upping community engagement, and increasing web traffic) match all the social media platforms’ makeup. Even big retailers like H&M use UGC to show off their products and create a strong community around them. Make social shopping as seamless as possible.

Retail 98

Retail Social Media UGC How To 98

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example… They’ve engaged with your ads or community before.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

FEBRUARY 26, 2024

This paid off, leading them to build a strong community around their niche. With 2,400 members, it built a close-knit community where users post content and hold discussions around the brand. Tabs Chocolate started encouraging users to showcase their love for their chocolate by marketing clever hashtags.

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. Brand Sentiment. Thought leadership. Onboarding & training.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JUNE 28, 2023

You get to shape and direct the public sentiment about your business and brand. Improve patient loyalty Doctors can improve patient loyalty and encourage repeat visits by engaging with patients through social media. Social media gives you another point of contact with your community. Why is this important?

Social Media 82

Social Media HootSuite Marketing Health Care 82

Convince & Convert

JANUARY 15, 2016

highlight to tweet) Here’s how your business can gather that feedback using social media, and how you can use it to boost productivity, customer loyalty, and even sales. This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?).

Social Media 60

Social Media How To Survey Patterns 60