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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. In short, the feed is vibrant and builds aspiration in the audience.

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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration. For example, when followers ask the U.S.

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How to define and share your core brand values effectively

Sprout Social

Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values. The following examples of brand values will get you started. Promote Open, Authentic Communication. What are brand values?

Brands 129
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Example Social Media / Online Marketing Strategies Based on Industry. Be sure to stay in touch with the community.

Industry 231
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Industry benchmarks to inform your social media presence

Sprout Social

For example, a customer service-centric industry may receive many more incoming messages per day than the average. There was limited variance among the industries we examined, with only retail (2) and travel and tourism (2) sending more comments per day on average. Travel and tourism. Instagram benchmarks. Consumer goods.

Industry 123
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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook. Million users on YouTube.

Lurker 203
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142