Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. This information can be used to shape a data-driven strategy. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JUNE 30, 2021

Data is the new oil. Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level.

Data 108

Data Social Media Strategy CPC 108

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 103

Process Sentiment Analysis Applications 103

Sprout Social

JUNE 11, 2024

Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. Community building is really central in the work that we do, especially in organic social media,” says Grimes.

Education 102

Education Social Media Strategy Collaboration 102

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m Predictive Modeling of Social Activity.

Research 194

Research Data Social CRM Wikipedia 194

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Discover loyal brand advocates Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 1, 2023

Data is the new oil. Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. With that in mind, let’s explore how proper data use can help you boost sales through social media. Relevancy: the data reviewed should be relevant to the issue at hand.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? These nuggets can be collected as data to inform future campaigns of your own. With the aid of social media analytics tools , collecting this data is now a breeze. It’s about making data-driven decisions that propel your brand forward.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 62

Report Atlassian Brands Sentiment 62

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 73

Social Media Banking Brands Sentiment 73

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Social media market research is collecting data and insights about your target audience via social media platforms. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Keyhole.co

MAY 9, 2024

To get them working to their full potential, you need to create an effective LinkedIn hashtag strategy and understand how data can guide you towards better visibility. Successful hashtag use requires relevance, a balance between broad and niche terms, and an understanding of what drives engagement within your industry.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. It’s a great way to stay informed about your audience and industry. You can use this data to craft relevant messaging and stay current with trends.

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. What is conversational analytics?

Analytics 83

Analytics Conversation Brands Sentiment 83

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

FEBRUARY 7, 2024

Hashtag analytics are data that provide information about the performance of hashtags on social media. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 Clear data. This is a valuable way to stay on top of the conversation in your industry.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

MARCH 12, 2024

According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Of these conversations, less than half were positive.

Social Media 106

Social Media Marketing Sentiment Influencer 106

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can. You analyze the data for actionable insights. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Aim for above the industry average (typically 5–10%). Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 103

Project Analysis Hashtag Sentiment 103

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

Reputation 124

Reputation Tools Brands How To 124

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. Listening to stakeholder communities is an important piece too. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

APRIL 11, 2023

Clear data. You can also use Hootsuite’s industry benchmarking and competitive analysis features to get an inside look at your competitors’ performance and how you stack up. Monitoring social sentiment can be particularly important here, as it helps you understand the mood behind the mentions of your brand on social media.

Analysis 105

Analysis Social Media HootSuite Tips 105

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Hootsuite

JULY 20, 2023

Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template. Social media analytics also helps organizations identify positive sentiments and testimonials. or Europe.

Analytics 83

Analytics Social Media HootSuite Metrics 83