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How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. Let’s dive into her key learnings and takeaways.

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9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

We’ve teamed up with the team at Adobe Spark , an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content. Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates). Take our community behind the scenes. Use this template.

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The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Social media posts.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . Thanks to the repost to Instagram Stories feature, and tagging profiles in posts and stories, brands can now curate their feed with content created by their biggest fans. But we’re here to help! View this post on Instagram.