Keyhole.co

FEBRUARY 6, 2023

And yes, it spans way beyond likes, views, and comments. Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Overview The Overview tab is the first tab under Analytics, showing a snapshot of your TikTok profile performance.

Analytics 52

Analytics Overview Hashtag Metrics 52

Sprout Social

JUNE 27, 2023

Social listening enables you to track thousands of direct mentions and comments across social networks to identify what’s resonating with your audiences, to build a positive brand perception, like the Atlanta Hawks did, with Sprout. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 126

Review Brands How To Analysis 126

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Toggle between Overview, Reach, Engagement, Audience, and Revenue. Tap YouTube Studio.

Metrics 145

Metrics Analytics YouTube How To 145

Hootsuite

SEPTEMBER 14, 2020

But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? which posts get comments?). Get started by checking out this quick overview of Hootsuite’s Analytics dashboard. View your content overview, activity, and audience demographics. your website?), Iconosquare.

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Our three panelists echoed this sentiment.

Influencer 98

Influencer Campaign Marketing How To 98

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

APRIL 18, 2023

Meanwhile, the rookies are happy tracking the number of likes and comments. This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. Engagement can include actions such as likes, comments, shares, and saves. So what exactly is the sweet spot?

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

MAY 16, 2023

Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation. Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns.

Tools 52

Tools Sentiment Analysis Metrics 52

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. Add Context to Your Data.

Template 112

Template Templates Report Social Media 112

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. Hilton’s strategy to inspire renewed trust and confidence in both travel and their brand appears to include three insight-driven pillars: product innovation, marketing creative and customer connection. Marketing creative.

Hotels 122

Hotels Strategy Travel Sentiment 122

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 122

Data Metrics Sentiment Analytics 122

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Engage with your followers: Respond to comments and direct messages, and ask your followers questions to encourage engagement. You can even download and share them as reports for marketing ROI overview.

Instagram 52

Instagram How To Collaboration Hashtag 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 It can be a lot more cost-effective than traditional marketing strategies. This includes data about customer queries, behavior, engagement, sentiment, and interactions. Read through comment sections, online reviews, and chat rooms.

FAQ 121

FAQ Retail Overview Loyalty 121

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. Sometimes people like, share, and comment on your posts. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. Only if you have something more accurate to prove the value of your social marketing plan.

Report 52

Report Social Media Metrics How To 52

Hootsuite

MAY 1, 2023

Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Community management and customer service: Responding to comments and messages, routing customer service inquiries. the marketing team, legal department, outside clients, etc.) Not your usual creative self?

Template 135

Template Templates Social Media Tips 135

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Especially if the sentiment is positive, be sure to reply to these mentions! How to monitor Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

FEBRUARY 18, 2020

More importantly, social media monitoring is not only about direct mentions or comments on your posts. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring helps you with your brand perception and sentiment.

Social Media 134

Social Media Strategy Brands Airlines 134

Keyhole.co

DECEMBER 22, 2022

To stay relevant and engage its audience, Nike carefully follows social trends and incorporates them into its marketing strategies. . By staying current with social trends and using a variety of marketing strategies, Nike can connect with its audience and maintain its position as a leading athletic brand. Nike on Instagram.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. It’s an active analysis of your passively collected data.

Facebook 92

Facebook Review Overview Press Release 92

Keyhole.co

FEBRUARY 3, 2023

Gone are the days when only likes and comments would reveal your performance quotient. And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. Why is that?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

FEBRUARY 21, 2019

It’s likely you’re already doing this and responding in real-time to public comments. For an overview on social listening, check out our social listening guide and our article on the ROI of listening. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza.

Twitter 78

Twitter Sentiment Hotels Influencer 78

Buffer Social

MARCH 28, 2017

With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing. Overview : How your Page is doing.

Analytics 40

Analytics Strategy Facebook Social Media 40

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. Interactions: Total number of comments, likes, comments and shares. Impressions. Hashtag usage. URL clicks.

Data 100

Data Social Media How To ROI 100

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Keeping this in mind, here are 12 of the best LinkedIn analytics tools in the market to help you make the right choice. The right tool will show you what resonates with your audience.

Analytics 106

Analytics LinkedIn Tools Metrics 106

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145

Directory Tools HootSuite Twitter 145

Koka Sexton

APRIL 27, 2023

The Waterfall Model: An Invaluable Tool for Content Marketing Content marketing is a beneficial tool for getting your organization’s message heard. Use this unique approach to maximize the impact of your content marketing efforts! Market research and audience segmentation are two key activities of this stage.

Overview 52

Overview Content Marketing Metrics 52