SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Develop ROI measurement metrics that can reveal more information than standard options.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Template 102

Template Templates Social Media RFP 102

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Lawerence Synett , Director of Social Media, University of Colorado Denver. Kelly Bennett , Social Media Manager, University of Cincinnati.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 124

Marketing How To Sample Samples 124

Social Media Strategies Summit

SEPTEMBER 18, 2023

As social media manager, the responsibility landed with Abbey. With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

Influencer 130

Influencer Travel Retail UGC 130

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 12, 2021

They promote collaboration. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. With the right template (and with the help of a social media management tool ), you set every campaign up for success.

Template 121

Template Templates Campaign Social Media 121

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 28, 2024

As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 95

Social Media Team Social Media Management Report 95

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Objectives goals and KPIs are aligned.

Collaboration 75

Collaboration Marketing Team Hubspot 75

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals.

Metrics 93

Metrics Influencer Marketing Survey 93

Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. This data can then inform marketing. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. These mentions can be about a company, individual, product, or brand.

HootSuite 99

HootSuite Sentiment How To Hashtag 99

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. Zoho Social. squarelovin.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. Yet its approach to social media is similar, with Glorymar Rivera-Diaz describing social as “a flagship for the agency.”.

Strategy 130

Strategy Press Release How To Collaboration 130

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JULY 15, 2021

As more consumers take their transactions online, social media responsiveness will continue to play a larger role in overall customer satisfaction. No time for collaboration. Social media is a collaborative profession by nature. Social media managers are the digital bodyguards of your company.

Social Media 110

Social Media How To Collaboration Team 110

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business.

Marketing 107

Marketing Team Social Media Skills 107

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Planable is a collaboration tool for teams to plan and approve social media content. User-friendly tool.

Tools 116

Tools Strategy Video Library 116

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 117

Report Social Media Social Media Management Project 117

Sprout Social

OCTOBER 20, 2020

Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. How does that relate to social media? Using Sprout, you’ll see reviews when they come in along with your traditional social media messages.

Review 114

Review Brands Reputation Aggregator 114

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online.

Tools 62

Tools B2B Hubspot Analytics 62

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

APRIL 29, 2021

Social media teams are on the front lines, regularly tuning into our audience and our customers. The insights they capture should inform our campaigns, our content and our marketing plans overall. Social cannot be the team we go to after a campaign is built and say, “Here, post this.”.

Marketing 133

Marketing Social Media Management Team Campaign 133

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. meccabeauty.

Case Study 109

Case Study Marketing Directory Retail 109

Buffer Social

JUNE 19, 2023

It makes inferences from what you tell it and its limited bank of information to perform what several people have called “spicy autocomplete” It’s a tool – only as good as the person who wields it. No tool can replace the human mind and its capacity to create art that connects deeply.

Team 109

Team Content Project Collaboration 109

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Hootsuite

JUNE 24, 2020

Or for third party companies working on social media, client approval is needed before publishing. Encourage collaboration in an efficient way. Constantly looping in your whole team — plus multiple stakeholders — interferes with efficiency, slows down workflow and can affect your social media content calendar.

Social Media 145

Social Media HootSuite How To Template 145

Social Media Strategies Summit

FEBRUARY 18, 2021

Videos have emerged as a clear winner among all types of social media content and will continue to dominate through 2021 as well. The main driver for this trend is the fact that videos are engaging and informative at the same time. So, make sure that your social media content is more relevant to your audience than promotional.

Trends 193

Trends Social Media Authentication Instagram 193

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

SEPTEMBER 22, 2020

So, say you’re a start-up social media agency that wants to drive free-trial sign-ups, an HR rep promoting company culture and brand, or an internal comms pro at a multinational company needing a way to get information to employees quickly … Video should be a key component of your content strategy.

Video 116

Video Social Media Management Small Business Template 116

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. However, when you have a social media approval process in place, you know where each piece of content stands at any time.

Process 70

Process Team Social Media Social Media Management 70

Oktopost

DECEMBER 5, 2022

Sharing backlinks to your website on social media can provide a sustainable source of no-follow links and will indirectly help your link-building efforts. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. Sharing content on social media provides that opportunity.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

AUGUST 2, 2023

YouTube’s algorithm uses this information to understand what your video is about and who might want to watch it. Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience. Form collaborations and partnerships The old saying goes, “No man is an island.”

YouTube 52

YouTube Tips Collaboration Training 52