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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

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5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers.

Brands 60
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Write a book or ebook. These stories add credibility to your company and help you get more customers. Reuse content.

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6 Sweet Tips to Help You Track Social Media Trends

ProBlogger

HubSpot’s marketing team regularly blogs about social media trends such as the rise of mobile marketing , and provides additional resources in regularly published ebooks. If so, consider taking one of the many social media certification classes available, as recommended by OneIMS. Let other folks do the hard work.

Trends 42
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Randy Pausch , a former lecturer at Carnegie Mellon, inspired not only students in his class but the world in his last ever speech before he passed away from pancreatic cancer. It’s why she is now famous. Inspiring videos, too, can be viral. Do you mean conversions?

Video 236
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Koka Sexton dot Com

Koka Sexton

Classes at MIT If you’ve ever wanted to know what it feels like to get a first class nerd education but never had the money or the grades, MIT offers a majority of its curriculum (graduate and undergraduate) online free of charge. Computer Classes Technology changes so fast these days it can be hard to keep up. Leave a comment!

Sample 104
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Instagram Video: The Ultimate Guide to Creating Engaging Content

Hootsuite

This format is short (15 seconds or less, though Instagram will split longer videos into sequential clips automatically) and as far as aesthetics go, audiences aren’t miffed by DIY, born-mobile quality. For all our pro tips—and some more best-in-class brand inspiration—read our ultimate IGTV guide. It can take some getting used to.

Instagram 145