33 Thought-Provoking B2B Social Media and Marketing Stats
Webbiquity SMM
FEBRUARY 16, 2016
Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.
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