Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Follow Industry Podcasts, Events, Newsletters, and Blogs. Monitor Relevant Hashtags.

Influencer 106

Influencer Campaign Instagram How To 106

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Campaign Engagement Marketing Hashtag 132

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Make text accessible (plain text, camel case hashtags, avoiding overuse of all caps, avoiding special characters, etc.). Companies have launched promotional campaigns focused on these attributes.

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Trends Organization Social Media Travel 186

Hootsuite

OCTOBER 21, 2021

But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). What are TikTok hashtags? A hashtag is a # symbol, followed by words, acronyms, phrases, numbers, or sometimes even emoji.

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Hashtag Trends Analysis Study 145

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Decide your hashtag. Background. The Champions.

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Organization Tips Hashtag URL 267

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Game vs. Tournament-Related Hashtags.

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Hashtag Analytics Campaign Social Media 60

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. Create a hashtag.

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Eventful Social Media Hashtag HootSuite 111

Ignite Social Media

FEBRUARY 13, 2024

In our analysis of over 60 commercials that aired during the 2024 Super Bowl, we found that only a handful utilized hashtags or prompted viewers to connect on social. Our experts point to several factors: The Decline of Twitter for Real-Time Conversations Twitter used to be the go-to platform for reacting to live events like the Super Bowl.

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Analysis Hashtag Sports eBook 158

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

SEPTEMBER 18, 2023

Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers. anyone who doesn’t work for a retail or fashion brand).

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Influencer Travel Retail UGC 130

Hootsuite

JUNE 6, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. They should include the hashtag, tag, and handle.

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HootSuite Sentiment How To Hashtag 98

agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram.

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Hashtag Instagram UGC Research 117

agora pulse

JANUARY 6, 2021

Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results. Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Monitor Hashtags.

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Social Media Management Social Media Curation UGC 172

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Types of Hashtags.

Hashtag 111

Hashtag Instagram How To Journal 111

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 80

Campaign Report Social Media How To 80

Sprout Social

JULY 25, 2023

Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. How do you ensure your social media reporting is contextual to your organization’s overall objectives? It’s critical to track how well your brand awareness campaigns are running.

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Analytics Report Social Media Google 134

Pixlee

NOVEMBER 25, 2019

Although social media campaigns are a massive aspect of influencer marketing, the world of influencing has been catapulted into new and exciting directions and has allowed the industry to be so much more than one-off social media campaigns. What is an influencer event? Well, this trending strategy is an influencer event. .

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Hosting Eventful Influencer Authentication 53

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story.

Reputation 124

Reputation Tools Brands How To 124

agora pulse

OCTOBER 6, 2020

Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? Australian social marketing agency The Social Deck helped launch a campaign on behalf of Aboriginal organization Nunkuwarrin Yunti of South Australia, whose younger members are prone to taking up smoking.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Key features: Smart Inbox that captures and organizes incoming messages, so your team can respond to followers quickly. Key features: Organizes your data into four sections: Overview, Content, Followers and LIVE. Sprout Social.

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Tools Strategy Video Library 116

Hootsuite

JULY 21, 2021

You can’t just create a profile and expect to grow your following organically. This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign.

Influencer 135

Influencer Instagram How To Fashion 135

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based Kristen Hancher + Too Faced.

Influencer 66

Influencer Campaign Marketing Case Study 66

Hootsuite

MARCH 2, 2022

59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart.

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Retail Social Media Brands Tips 104

Hootsuite

OCTOBER 11, 2022

you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing. Don’t use banned hashtags. A banned hashtag means Instagram has deemed it problematic and decided to hide or limit content that uses it from search and other areas.

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Instagram Guidelines Hashtag HootSuite 117

Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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Hashtag Campaign Instagram Conversation 40

Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. How It’s Measured: Direct sales, lead captures and/or event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data. Conversions. Social Media Strategies Summit.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Convince & Convert

SEPTEMBER 30, 2021

Organic social media marketing supports the big picture and aims of an organization. Peers from a group, event, or networking event. Follow relevant hashtags to find new prospects involved in similar conversations. Avoid duplicating Marketing’s role by trying to create campaigns on your own. SMS Messaging

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Skills Groups Groups LinkedIn 197

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Evaluate Your Efforts. In the case of Toyota, the answer is clear: yes!

Campaign 60

Campaign Influencer Case Study Marketing 60

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Goally uses Sprout Social Listening to find smaller creators organically, and invites them to join their affiliate program. “It’s

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Examples Social Media Sentiment Influencer 114

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. The app’s parent company.

Brands 114

Brands Meme Hashtag Campaign 114

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Remember, people only interact with campaigns they find relatable. Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience.

Tips 52

Tips How To Hashtag Authentication 52

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. This setup is perfect for monitoring evolving topics or staying current with real-time events.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Sponsored Events.

Hashtag 40

Hashtag Brands Badge Proposal 40

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Cost per month: Individual – $89 Team – $189 Pro – $259 Advanced – $549 Enterprise – Starts at $833 Campaign – Custom 2. YouTube allows up to 15 hashtags in descriptions. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

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Strategy Brands Content UGC 116

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

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Influencer Tools Marketing Software 107