Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. The consultant always listens to gauge audience sentiment to inform all activity.

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Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Flexibility and responsiveness are important, but a documented strategy is critical in establishing overall practices and objectives. Part of any good social media strategy is emphasizing your strengths relative to others in the market.

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Social Media Analysis Sentiment Comparison 184

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

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UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Valuable insights they make look at include: Customer sentiment.

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Collaboration Social Media Team Sentiment 121

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. We marketers fall into this trap an awful lot.

Campaign 60

Campaign Social Media Sentiment Consultant 60

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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Social Media Privacy Marketing Policies 131

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

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Examples Template Templates How To 103

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 97

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. Generative AI (looking at you, ChatGPT) has made producing written documents a breeze.

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Social Media Policies Guidelines HootSuite 77

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment.

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Social Media Strategy Brands Airlines 136

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. And with the support of social media market research , they also help brands in other ways. Generates marketing campaign ideas. You’ll have mapped out motivations and stages to align campaign ideas to.

Examples 91

Examples Template Templates How To 91

Mindjumpers

AUGUST 25, 2010

Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. The document should be updated quarterly in line with platform changes and company policy changes. No matter what, make the document manageable and appropriate to your business needs. What's a Girl to do?

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Policies Social Media Guidelines Foursquare 218

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

agora pulse

FEBRUARY 21, 2018

Two years in, marketers are finding it harder than ever to reach their audience. Don’t get me wrong– advertising on Instagram is still a great way to promote your brand to a highly targeted audience, but it’s also an easy way to put out useless cringe-worthy content at the cost of your marketing budget. Lauren was not a fan. “

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Instagram Tips Advertising Feed 112

Keyhole.co

MARCH 11, 2024

Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Are you attracting the right audience?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

JULY 30, 2019

The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Share of voice: Volume and sentiment.

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Metrics Social Media Analytics Report 108

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

Features 101

Features Brands Library Team 101

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Where does our confidence come from? The answer is simple.

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Strategy Automotive Campaign Social Media 113

Oktopost

MAY 11, 2020

That’s potentially over half the market without emergency operations plans. . Every process and the people involved should be well documented and organized, so it can be shared easily, with each section clearly marked. Whether it’s graphics work, editing, posting, or even data analysis for your ad campaigns.

Social Media 75

Social Media How To Social Media Management Organization 75

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! 4 Types of campaigns and their metrics 1.

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ROI Social Media Metrics Loyalty 161

Hootsuite

MAY 1, 2023

Your social media governance plan combines your policy with other documents related to: planning strategy, and brand safety. Say a campaign falls flat. You should also document requirements for response times and archiving. Assign someone in your social governance documents to make sure it is enforced.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Sprout Social

FEBRUARY 21, 2024

The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards. Bringing social media insights into the mix adds a whole new dimension to your reporting as well because you get real-time feedback from your social media audience, competitors and campaigns.

Report 104

Report Data Hubspot Metrics 104

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup.

Travel 93

Travel B2B Automotive Campaign 93

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. Are there positive reviews gaining traction online that need to be documented? What are your customer’s opinions about your product?

Reputation 99

Reputation Software Tools Sentiment 99

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

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B2B Research Sentiment Marketing 113

Myrland Marketing

OCTOBER 6, 2010

A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 22) “The 5th P of the Marketing Mix should be PEOPLE!&# 25) “Just documenting sentiment isn’t enough. 23) “The 5th P is people.

Facebook 88

Facebook Social Media WordPress Syndication 88

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Keyhole.co

OCTOBER 31, 2023

To leverage this appeal, businesses have also flocked to the platform for social media marketing. Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. Nostalgia Our social media profiles document our journey over the years.

Data 52

Data Twitter How To Reputation 52

Hootsuite

MARCH 24, 2021

Digital marketing produces a ton of data. Research from Google and Forrester found half of marketers are struggling to manage their data. A social media report is a document that presents and tracks relevant data about your social media activities. . Is this report meant for your boss, your marketing team or VPs? .

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Template Templates Report Social Media 145