Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Give Back to Your Community.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 131

Marketing How To Sample Samples 131

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. Try running an ad campaign on Twitch. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Be genuine.

Campaign 60

Campaign List Tips Embedding 60

Bare Feet Studios

NOVEMBER 23, 2011

Brands save time by having the influencers organize themselves and manage their messaging, as compared to planning a social marketing campaign. Here in Hawaii community, is not just a buzz word, it is a really big deal. By inadvertently creating cliques, we are anti-community building. So let’s take that off the table.

Cost 91

Cost Team Influencer Communities 91

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Sentiment Analysis: An analysis of the temperment around posts about your brand. Social listening can help you understand and take the pulse of your community. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. Sentiment Analysis. How much will it cost you?

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. The best thing about brand advocacy is that it costs little to nothing to obtain. Imagine what it would cost you to produce all that organic marketing yourself.

Brands 128

Brands ROI UGC Authentication 128

Social Media Strategies Summit

FEBRUARY 13, 2020

This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock. PRIORITY PLATFORM: Instagram. TAKEAWAY: It’s Not About You. PRIORITY PLATFORMS: YouTube, with multichannel distribution.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. It enables interactions with customers and prospects that may never have happened otherwise.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Don’t take your opportunity costs for granted. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Cost Social Studio plans start at $1,000 per month and go all the way up to $40,000 per month for larger organizations.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Pixlee

SEPTEMBER 15, 2021

Want to learn how to build a foolproof creator management strategy that’s both cost-efficient and mutually beneficial? Creator management is the end-to-end administration of an influencer marketing campaign between a brand and the influencers it is working with. Choosing the right influencer for your marketing campaign is critical.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

Want to learn how to build a foolproof creator management strategy that’s both cost-efficient and mutually beneficial? Creator management is the end-to-end administration of an influencer marketing campaign between a brand and the influencers it is working with. Choosing the right influencer for your marketing campaign is critical.

Tips 52

Tips Influencer Campaign Metrics 52

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

Strategy 59

Strategy UGC Loyalty Sentiment 59

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Oktopost

JUNE 1, 2023

Automating the processes that your team doesn’t need to be doing means maximizing social media ROI, but not at the cost of your team’s manpower. When content is created, it can be assigned to a specific campaign, flagged for approval, then moved along the schedule. Marketing automation is the solution. Because it’s time-consuming.

ROI 62

ROI Social Media Marketing Curation 62

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Fyre Festival has been dubbed “the greatest party that never happened.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Fyre Festival has been dubbed “the greatest party that never happened.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

MARCH 2, 2020

For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. It is probably the most cost effective way to engage a large chunk of your target audience and introduce them to your brand, solutions, products, and team. Run hyper-targeted campaigns.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? And that can save you serious advertising costs—something your senior leaders will thank you for.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Webbiquity SMM

FEBRUARY 4, 2013

Without pursuing those “impressions, clicks, sentiment” and other soft measures, it’s unlikely that the “hard” goals of the business will be fully realized. • “In order to break down the silos, develop trust, and gain immediate buy-in, the marketing round should work on this task together. Well…yes, but don’t ignore those other measures.

Review 186

Review Marketing Metrics Meeting 186

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Laptop hire costs are $50 a day. Before you build a social media campaign, you need a strategy.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Laptop hire costs are $50 a day. Before you build a social media campaign, you need a strategy.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. Public Sector web 3.0 and Future of Social Media eGov. Learn here!

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Facebook Groups, in particular, are a super-effective and low-cost way to create a community, drive engagement, and improve customer relations for your brand or business.

Platform 78

Platform Social Media Small Business Instagram 78

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Laptop hire costs are $50 a day. Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth).

Course 40

Course Training Social Media Press Release 40

Laurel Papworth

APRIL 29, 2012

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth).

Class 85

Class Training Social Media Case Study 85

Keyhole.co

FEBRUARY 3, 2023

Now that you know this is something you shouldn’t miss out on at all costs, let’s see how to access it. The tool spans its usage in scheduling posts to the best time, tracking full-fledged campaigns, monitoring specific hashtags and keywords, managing influencers, and more. that you otherwise have to calculate manually.

Metrics 52

Metrics Analytics Instagram Hashtag 52