Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Each campaign required several ad sets and plenty of customized settings.

Advertising 190

Advertising API Skills CPM 190

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. In addition, provide incentives for signing up.

Campaign 52

Campaign Social Media Marketing Metrics 52

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. It shows metrics assessments and gives you direction to grow your YouTube channel. Engaging with comments lets you connect with your audience and build a community.

Metrics 52

Metrics Analytics YouTube Video 52

Ignite Social Media

DECEMBER 4, 2023

Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. Know Your Audience As John, a senior community manager at Ignite, notes, “it starts with the audience and the people – people first.”

Social Media 91

Social Media Brands How To Metrics 91

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Rethink what influencer metrics matter most. To this end, some social metrics matter more than others. Meaningful content and conversation.

Influencer 112

Influencer Campaign How To Marketing 112

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 125

Campaign Social Media Marketing Metrics 125

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. It’s simple – call a few people and have some in-depth, one-on-one conversations. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. Guest Post by Kristie Aylett. Dashboards.

Conversation 100

Conversation Project Metrics Survey 100

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Increasing conversions. Select the Right Metrics. Create a community. Increase conversions. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Audiense

JANUARY 25, 2018

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Nurturing.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Sprout Social

JANUARY 2, 2019

2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. Now, you want to get that two-way communication going. You want to have a conversation.”.

Brands 286

Brands Meme Research Social Media 286

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 106

ROI Influencer Marketing Survey 106

Keyhole.co

FEBRUARY 20, 2024

By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. Trendspotting made easy Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. But more than that, the data gives you a map for your next Twitter campaign.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Identify keywords to track conversations better. Competitor analysis: Track the conversations around the top brands in your industry. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 15, 2023

This might be in the form of monthly reports, or weekly updates, or a quick follow up on a particular post or campaign of interest. You will find yourself having the same conversations over and over again as a social media manager. Lately people have been asking me the same questions about X.

Social Media Management 119

Social Media Management Skills Social Media Upcoming 119

Hootsuite

MAY 24, 2022

Unlike regular In-Feed Ads, the engagement generated by Spark Ads is attributed back to the original post, which extends the reach of your content and gives your channel’s engagement metrics a lift. One ad was focused on community interactions , with the goal of driving more users to our profile. Here’s a breakdown of each campaign.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Sprout Social

APRIL 25, 2023

With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. To get a head start engaging your audience, complete this free worksheet that will set you up to build authentic connections with your community.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Assess ongoing and planned campaigns and content. Push pause on all scheduled content and campaigns for the time being, so you can give yourself some breathing room while you reevaluate.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

SEPTEMBER 11, 2023

Question answering NLP enables question-answering (QA) models in a computer to understand and respond to questions in natural language using a conversational style. Grocery chain Casey’s used this feature in Sprout to capture their audience’s voice and use the insights to create social content that resonated with their diverse community.

Process 110

Process Sentiment Analysis Applications 110

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Share of voice metrics you should know Here are a few SOV metrics worth tracking. For example, here’s what a social media mention looks like on X: 2. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Influencers are the new internet stars — they have influence, a network of people, community. Now how do you launch your influencer marketing campaign successfully for virtual events?

Eventful 161

Eventful Social Media Marketing Influencer 161