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Create a Traffic Campaign with Instagram Profile Conversion Location

Jon Loomer

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

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New Instagram Metric in Ads Manager

Jon Loomer

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. At the time there didn’t appear to be an Ads Manager metric for this. You don’t need to optimize for Instagram Profile Visits to use this metric.

Metrics 154
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Surprise Facebook Ads Conversions

Jon Loomer

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Add Columns.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There is no need to prioritize any metric over this group. Be careful.

Metrics 164
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The Facebook Ads Metrics That Matter

Jon Loomer

How did your advertising campaign perform? Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. It allows me to easily compare campaigns and ad sets without making changes.

Metrics 212
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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics? Where you create the custom metric doesn’t matter.

Metrics 214
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Missing Metric Totals in Facebook Ads Manager: What to Do

Jon Loomer

Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? It may appear as a bug… This happens when you utilize multiple attribution settings for different campaigns. It may appear as a bug… This happens when you utilize multiple attribution settings for different campaigns.

Metrics 197