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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. Jenny Li Fowler , Director of Social Media Strategy, Massachusetts Institute of Technology. You can’t do it all alone.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. What should you look for in a good social media collaboration tool? Try Hootsuite Inbox 2.0

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Examples 120
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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers.

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them.

Strategy 130
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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Get the Basics of Your Instagram Strategy Right. How can you do that?