Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Step 1: Get started

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. Putting social silence into action. You have to stay silent.

Social Media 145

Social Media Brands Sentiment How To 145

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Have a long management journey of starting on the front lines and working yourself up to head of HR? By measuring your brand sentiment automagically with Hootsuite Insights , for example. Simply: we trust them more.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 24, 2024

Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals. Use social media management tools to track audience growth across channels.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. Something isn’t adding up.

Social Media 118

Social Media Team Groups Groups 118

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? This is never truer than it is on social media. Social media is overflowing with market insights. all tend to score highly.

Social Media 62

Social Media Strategy B2B Collaboration 62

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Social proof. As new customers learn about your brand, they may consider your engagement before buying.

Instagram 127

Instagram Engagement Hashtag Meme 127

Oktopost

SEPTEMBER 21, 2020

This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t?

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Brands can also use it to manage campaigns, set up workflows and forecast and measure results.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

JANUARY 26, 2021

Too many posts can come off as spammy to your audience, and the need to create can quickly burn out your social team. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. Remember: Your brand also needs to be able to support whatever you post on social media.

Social Media 143

Social Media Metrics Data Team 143

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Grab it here.

eBook 78

eBook Social Media Template Templates 78

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization. Know when to be silent.

Data 97

Data Sentiment API Analysis 97

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. The goals you choose may vary from team to team. If your goal is brand awareness, social media can provide a goldmine of data. Let’s see this in action. It’s all you.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

SEPTEMBER 14, 2023

They bring this level of personalization and care into their social channels and content, too. The majority of their posts come from UGC, making the pets they serve the stars of their social channels. Their team is also extremely engaged on social. Finally, make it easier for your team to never miss a message.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. How does social listening impact customer success?

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JANUARY 24, 2022

Here is some of the most important raw data you can collect through social media: Engagement: Clicks, comments, shares, etc. Brand sentiment. Social share of voice. The first step to developing an effective social media data analysis plan is to establish SMART goals. sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers.

Strategy 143

Strategy Metrics Hubspot Retail 143

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 60

Social Media Training Startup Team 60

Sprout Social

OCTOBER 18, 2018

Consequences: What will happen if they fail to use social media correctly. It’s easy for conflict to escalate quickly on social media. The way that public sentiment on these channels rapidly changes means that small problems quickly snowball if not dealt with appropriately. PR management.

Policies 111

Policies Social Media Guidelines Privacy 111

Hootsuite

MARCH 15, 2021

A chance to buy a bigger following. Don’t spend money to cut corners — don’t buy Twitter mentions! Especially if the sentiment is positive, be sure to reply to these mentions! Social listening tools like Hootsuite have features and analytics capabilities that Twitter Analytics doesn’t have. Hashtags or keywords.

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week.

Social Media 62

Social Media How To Reputation Analytics 62

Hootsuite

FEBRUARY 12, 2020

If your business is closed or social media manager will be away, you can create Away Messages. Hootsuite Inbox also allows you to assign messages to team members. So if you work with a large team, you can make sure the person with the right information handles each message. Save your reply. Messenger Stories Ads.

Facebook 145

Facebook HootSuite Badge Survey 145

Razor Social

MARCH 30, 2016

People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Razor Social

MAY 15, 2019

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. This info is easy to get of your site if you have an enquiry form or by talking to your sales team.

Influencer 104

Influencer Social Media How To Campaign 104

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

JANUARY 11, 2023

Example: sentiment). Ultimately, you should have multiple social media dashboards for different stakeholders and purposes. For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Goal: Provide visibility into customer care team performance.

Template 128

Template Templates Social Media Brands 128

Sprout Social

DECEMBER 19, 2023

Common roadblocks to delivering high quality customer service Though 88% of business leaders agree social media is a critical tool in providing customer care and service, there are still knowledge gaps that prevent teams from accessing the tools and resources they need, and gaining stakeholder buy-in.

How To 109

How To Survey Social Media Management Training 109