The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's about the cumulative and ongoing buying of content (books, music, movies, TV shows, magazine and more) that Amazon offers. What does Amazon know about you, your buying habits and your lifestyle?

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Rumors on Upcoming iPhone 5 and iPad 3


iPad 2s and iPhone 4s are flying off shelves, but Apple is not going to leave all of 2011 to two single product releases. This has many specialists asking, when are iPad 3s and iPhone 5s going to be seen on store shelves? The iPad 3 is going to be a somewhat tougher sell for Apple.

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Trending Sources

Getting The Social Customer To Buy

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Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. There are many brands who feel like smartphones, iPads and Social Media have no direct impact on them, because this type of consumer is not in their demographic. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months.

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Is the iPad Good for Blogging?


Since the Apple iPad has come out, I have been dying to get one. Image Credit: Chester and the iPad. I received some good resources on reasons for getting an iPad as well as against getting one sent to me by James from an iPad video converter software company. iPad Owners?

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The social media strategy series: Getting Buy In « The Cube

Gemma Went

So let’s crack on with post number two: Getting Buy In. If you do your homework, get the justification, manage expectations without falling into the trap of overhyping social media, you can build a solid business case that should get the buy-in you need.

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If You Can’t Afford It Apple Doesn’t Want You

Convince & Convert

In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Simultaneously, Apple rolled out the new iPad Mini.

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Mobile Positioning: A Business Must

Webbiquity SMM

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. Guest post by University Alliance.

The Motorola XOOM: A Revolutionary Tool

Waxing UnLyrical

But would you go out and buy one tomorrow?&#. So should you buy a XOOM or an iPad? I’ve never used an iPad for an extended period of time, so the answer to that question is, “I don’t know.&#. Let the XOOM vs. iPad debate begin. XOOMing in.

Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? As consumers move from desktops PCs and laptops to smartphone and tablets, Google has continued to innovate and own the mobile landscape, and this includes being hyper-competitive in relation to Apple and the staggering success of the iPhone and iPad. If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while.

3D Printing in 2012 – innovation coming thick and fast

The Way of the Web

But even more important could be the new 3D Printing App for the iPad – 123D Catch. That’s right – you can fully scan any real world object with your iPad and use that captured image to output via a 3D printer. When I wrote ‘ 2012 – the year of 3D Printing?

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Technology Removes Technology

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What do you make of the meteoric rise of the iPhone and iPad ? Dennis Crowley of Foursquare was recently featured in a TV ad for Best Buy where he boasts that his smartphone is the only thing that he'll go back home to get if he forgets it. best buy.

The New Disruption

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The way I buy books has changed dramatically in the best few years. I loved it so much, I would sometimes buy both the hardcover and paperback versions just to support the arts and the authors. I hardly use my iPad anymore as I travel with the MacBook Air and I don't like reading books on the computer (just yet). When I've made my purchasing decisions, I'll crack open the Kindle and iBooks app and buy my books - right then and there - on digital format. impulse buy.

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Before You Hire A Digital Marketing Agency

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That being said, the brand must still have the right (re: smart, professional and experienced) leadership to know what they're buying and be able to lead them. Just as we start to think that Facebook is everything, smartphones and iPads come along, and it forced us to take a step back and wonder what our marketing will look like over the next few years. "What can you do for me?"

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Social Commerce And The New Consumer

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It's everything from smartphones and iPads to connectivity and connections. These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us?" The consumer of today looks nothing like the consumer of yesterday. It's not just Social Media.

The Line Being Drawn Between Smartphones And Tablets

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Use this, buy that and be happy. How many times have you found yourself lying in bed at home for hours on end flicking around on an iPad ? They're typically not shopping in Target or Walmart with an iPad in hand or watching video on their Microsoft Surface in between meetings--they're doing that on their phones instead.". Human beings are an intriguing group. What does advertising do?

Is The Next New Digital Thing Something Physical?

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I was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad. The toys can glide over the iPad screen without doing any damage. My iPad doesn't collect much dust (unlike my CD, DVD, book and comic book collections). Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering.

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The Problem With The Status Quo

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When someone buys a book on a Kindle on a Sunday morning and reads a few pages, then reads a little bit more via the iPhone Kindle app while on the subway to work and then finishes off their book experience on an iPad curled up in bed, there are interesting moments in between the weekend, the subway to work and the nighttime chill out that offer the Marketer a unique opportunity. Stop me if you've heard this one before: "technology is the great disruptor."

Six Links Worthy Of Your Attention #231

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I asked my boss if I could buy the cheapest and thinnest laptop. If I could write and create presentations on an iPad , I would probably drop my MacBook Air. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

The New Business Traveler

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Another great app is FlightTrack Pro (for iPhone , iPad and Android ). From being able to rent or buy movies, TV shows (now's your chance to finally watch all five seasons of The Wire !) While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth.

10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Either way, here are 10 quotes that caught my attention on how the iPad will impact news organizations from a business or design perspective: “The business side of the equation will be complicated. What will they be willing to read on their iPad?


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Do you remember being in your teens and buying a ticket to a concert? I decided to drop the BlackBerry and the PC laptops and switch to Apple only: iPhone , iPad and MacBook. In fact, I've been a huge advocate for the iPad, but since I've been working on my MacBook Air, there hasn't really been a need to use the iPad as well. I was (and still am) a huge fan of music.

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Pinterest And Instagram Make Shopping Easier


I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy!

The New Electricity

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It's hard to imagine that the iPhone is only five years old and that three years ago, there was no iPad. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In looking at a myriad of data points, it's clear that the iPad is the dominant player. million iPads. As for the iPad's place in this tablet-infested world? ipad 2.

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The Billion Dollar Branding Play

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Others think that this play by Yahoo was to buy a younger demographic, whose only encounter with Yahoo may have happened when they had to use their parent''s computer and opened up a Web browser. The jury found that critical features of the Samsung smartphones and tablets design were copied from Apple''s iPhone and iPad. Who knows if Facebook could have proven their mobile snuff without buying Instagram. What is Yahoo going to do with Tumblr?

Why I’m Writing This On An iPad

Dave Fleet

When the iPad came out I was vehemently against the idea of getting one, for several reasons: No multitasking. I’m writing this post on my shiny new iPad, while sitting on a plane to Montreal. Frankly this isn’t the main reason for me buying this but it was a small factor.

The Evolution Of Apps

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to the pending dominance of smartphones and iPad -like devices. On a personal note, I was loving the ability to buy books through my Kindle app on both iPhone and iPad, and became frustrated that this feature set was removed because of Apple's business reasons. Is everything moving full circle back to the Web? It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. Very excited.

T-Commerce And The Rise Of Tablet Shopping

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Tablets (in particular, the iPad - which is the dominant player) are changing online shopping and it's forcing the physical store experience to evolve as well. After buying a tablet, 29% of tablet owners claimed they stopped surfing the Internet via their PC and/or laptop. When that happens, you are more likely to buy and try new experiences. Does it matter which device a consumer uses to connect with a brand?

Content Is Everywhere - The Changing Tide Of The Internet

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Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. It was just announced that AOL has acquired The Huffington Post for $315 million (more on that here: Reuters - AOL to buy The Huffington Post for $315 million ) and that Arianna Huffington will now become "president editor-in-chief of all of AOL's content," according to the Mashable news item, AOL Acquires Huffington Post for $315 Million.

Newsjacking Turns You Into The Expert

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As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market ( Kindle Fire ), many eyes were raised, waiting to see what those who would get their fingers on it would think. Would this coming holiday shopping for tablets be (once again) dominated by Apple 's iPad or did Amazon develop a truly worthy contender? Newsjacking.

A Different (Unique And Perfect) Gift-Giving Guide

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From traditional print media to Blogs and Facebook postings, it's been a very generic lot of boring recommendations (from iPads , Kindles and iPods to fancy cases for iPads, Kindles and iPods). You add this on to your Apple power supply and it enables you to charge your iPad or iPhone simultaneously with your computer. When people give gift cards for iTunes , the obvious choice is to then buy some music and/or movies.

From Atoms To Bits To Atoms

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You can't exactly buy the parts at Home Depot. With smartphones, iPads and laptops, we have computers coming out of every nook and cranny of our lives. Something amazing happened this past Sunday. A spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies.

Can you Run your Business with only an IPad?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Can you Run your Business with only an IPad? February 26, 2010 by Taylor Marek That is the question my mentor, Paul Colligan , posed to us recently over Twitter : Can I run my business for 30 days with nothing but an IPad? Owing to the fact that the IPad is more of a content consumption device than anything else, this will be an interesting twist.

Where to Find Affordable Apple Parts and Accessories


Do you own an iPad, MacBook or iPhone? You can easily buy them from Apple’s retail stores. Buy Used Products. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers.

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Six Links Worthy Of Your Attention #68

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Does that mean News Corp will buy RIM and Yahoo and launch the Fox tablet? When our cable companies were going to become content producers, and telephone/Internet companies started buying television stations and newspapers?

#107 Stop Spending Money, Promotion Techniques from the 2010 FIFA World Cup, and The IPad

Taylor Marek

Stop Spending Money, Promote the FIFA World Cup, and learn about the IPad! Stop Buying Junk. Branding Youtube and other select websites Technology: The IPad The Apple iPad. 2010/02/03/the-apple-ipad-islicedbread/) Can you Run your Business with only an IPad? (././2010/02/26/can-you-run-business-with-only-ipad/) 2010/02/26/can-you-run-business-with-only-ipad/) [link] ([link]. In the Basement Edition!

#107 Stop Spending Money, Promotion Techniques from the 2010 FIFA World Cup, and The IPad

Taylor Marek

Stop Spending Money, Promote the FIFA World Cup, and learn about the IPad! Stop Buying Junk. Branding Youtube and other select websites Technology: The IPad The Apple iPad. 2010/02/03/the-apple-ipad-islicedbread/) Can you Run your Business with only an IPad? (././2010/02/26/can-you-run-business-with-only-ipad/) 2010/02/26/can-you-run-business-with-only-ipad/) [link] ([link]. In the Basement Edition!

#107 Stop Spending Money, Promotion Techniques from the 2010 FIFA World Cup, and The IPad

Taylor Marek

Stop Spending Money, Promote the FIFA World Cup, and learn about the IPad! Stop Buying Junk. Branding Youtube and other select websites Technology: The IPad The Apple iPad. 2010/02/03/the-apple-ipad-islicedbread/)Can you Run your Business with only an IPad? (././2010/02/26/can-you-run-business-with-only-ipad/)[link] 2010/02/26/can-you-run-business-with-only-ipad/)[link] ([link]. In the Basement Edition!

Everything Digital

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Every time I see someone buying a big book. I thought I would eventually use my Kindle device or the app on the iPad , but I was so enthralled with the writing, that the iPhone version best suited my need to grab a paragraph or two at any open opportunity throughout my day. A few days after completing the book, I found myself in an airport book store with an individual who was buying the Steve Jobs book in hardcover. Why isn't everything digital?

The Interoperability Of Things (And Brands)

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Both video platforms were easy to buy, install, use and integrate with your daily life. Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Now, take someone with no computer literacy and give them an iPad. iPads don't even have instruction manuals. What makes a product or service really work? For years, you could only text message someone who was on the same carrier.

What To Get The Person Who Has Everything (Without Breaking The Bank)

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There are tons of great new books out there for you to buy (just check out Amazon or your local bookseller), so why not get them something that they probably wouldn''t buy for themselves? The idea here is to buy them a subscription (or many) to a magazine that they like, but that they would never subscribe to. Most people complain about how bad the battery life is on their smartphone, but won''t spend the bucks to buy one of these battery rechargers.