Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade.

Reddit 145

Reddit Research Loyalty Survey 145

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 127

Discount Marketing How To B2B 127

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.

Influencer 100

Influencer Engagement Social Media Marketing 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

The Realtime Report

NOVEMBER 30, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. People need to be aware of your brand to buy your products and services.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. People need to be aware of your brand to buy your products and services.

Strategy 91

Strategy Brands Loyalty SEO 91

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Strategies to Steer your Business.

Strategy 172

Strategy Marketing Guidelines Review 172

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Francis Bourgeois is a great example.

Campaign 304

Campaign Brands Influencer Collaboration 304

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

Influencer 54

Influencer UGC Marketing Loyalty 54

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Which reminds us: never buy followers. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced? Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Creators (sometimes known as influencers) can be your way in. That’s more than 4.6

Retail 104

Retail Social Media Brands Tips 104

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Pam Moore

MAY 5, 2016

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 137

Conversation Review Marketing How To 137

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. Improved Marketing Strategies. An estimated 75.3%

Products 164

Products Instagram Brands How To 164

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. What is Customer Advocacy Marketing?

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. But every marketer knows that this is often easier said than done. These are the very audiences with whom relationships are established.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

MAY 17, 2022

Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention.

Instagram 119

Instagram How To Loyalty Discount 119

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Templates Marketing Sample 132

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Pixlee

JUNE 19, 2017

Influencer marketing has become a powerful tool for brands in today’s age of social media. Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. The Impact of Influencers. How to Track Influencer ROI.

ROI 40

ROI Influencer How To Marketing 40

Convince & Convert

APRIL 6, 2016

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Universal buy-in will also help to ease the process of reporting and tracking these tools across multiple locations and departments.

Loyalty 60

Loyalty Company Engagement Data 60

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. 60% of marketers agree that authenticity and quality are equally important elements of successful content. Helps establish brand loyalty and grows community. This is why people don’t trust marketers or advertisers.

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Jen Morilla. Instagram followers. Lauren Mims.

Travel 66

Travel Influencer Delicious Authentication 66

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Social Media Strategies Summit

APRIL 15, 2021

An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. Or it could be a full-fledged loyalty program where they get rewards for completing different actions. Loyalty Program. Want to know the best part? Image via Sephora.

Process 162

Process Communities Brands How To 162