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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 3% prefer to download a manual or ebook. What does this tell us? Image source.

Trends 297
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. You can download it for easier access. Image via Sprout Social.

ROI 246
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. ’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Often buying without even leaving the app.

Instagram 117
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok.

Brands 112
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn.

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The Increasing Demand for Ecommerce Content

Pixlee

These days, content marketing is a major part of consumer outreach. Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC).

UGC 52
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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. Consistency.

Content 140